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Monthly Archive for: ‘July, 2011’

Google+ Dabbling

Google Dabbling

If you haven’t heard about Google+ (or G+) yet, then you may not live in social media “shiny object land.” That’s okay. Enough of us have been dabbling in the G+ field for awhile now that we can bring you up to speed. Here is our personal take on what Google+ is all about, and why it matters to the …

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Something To Consider

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A recent article by “MarektingProfs” on the use of social media by businesses shared some interesting observations, such as this one, “Interestingly, 19% of small businesses with 10-49 employees say social media is a must (and they use it all the time), compared with the just 10% of those with 50-249 employees (the biggest social media adopters in the survey).” …

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Building Business Trust

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Building trust in online business relationships can be tricky. Sometimes you may never even meet the person with whom you’re doing business, but at some point, one member of the relationship must extend the first outreach of trust. Here are several steps you can take to build trust, though, especially if you are the provider of services or products. These …

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A Weekend Attitude – A Rush Hour World

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Social media is busy. Just getting started with it for your business can feel like trying to merge onto an interstate highway at 55mph when everyone else is already going 75mph. Social media is changing all the time, and no matter what anyone says, the world of social media is filled with some unknowns – just like a good weekend. …

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What’s the Difference Between SEO and Social Media Marketing?

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I get this one a lot. SEO (Search Engine Optimization) and Social Media Marketing both serve a purpose. They are both good, but they’re not the same thing. And while this isn’t the perfect analogy, I’ll give you the analogy that works for most people when I’m asked to describe the difference. Let’s say you want to start a business, …

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The Cost of Social Media

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Let me get right to the point. No matter who you speak to, or how good they are at it, social media cannot truly be measured in ROI. You will always wonder if the money you’ve spent was worth it. There. I’ve said it. Here’s why, in the simplest of terms. Social media is about the social aspect of doing …

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