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Monthly Archive for: ‘November, 2011’

Finding Your Social Media Voice

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Today, Fleetwood Mac, one of my personal favorite bands, was on my mind. I was thinking about the fact that they have changed their band so many times and as a result, their “sound” has been different over the years. 1960’s Fleetwood Mac is not the same as 70’s Fleetwood Mac. And if you listen to their current reunion-era “voice,” you’ll …

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Giving Thanks

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Thanksgiving Day is almost over. Many have eaten too much today and find themselves napping. Others are dragging out the Christmas decorations right now, rearranging furniture, and stirring up dust. Some are getting ready to go to bed early, because after all, tomorrow is a big shopping day for some of you. But before the waking hours turn into sleeping …

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3 Essential Profile Facts

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No matter which social media platforms you choose to use – Twitter, LinkedIn, Google+, Facebook, YouTube, Tumblr, etc. – there are three things that need to be clearly marked on each one. How and where you “mark” them is slightly different for each platform, but consider these the “tripod” of branding for social media use. The number of times these …

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The Power of a Check-In

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It may seem like we focus more on Facebook than other social media platforms, and perhaps that’s true, but a “check in” is not just about Facebook. Google+ has the check-in option, foursquare is all about the check ins….So, what is the value of a check in? This is best illustrated by recapping a conversation I had today with a …

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Social Media Animals

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In a consulting conversation with a business owner recently, an expression came out of my mouth that started my mind down an intriguing path. I casually said, “Well, each one’s a different animal,” as I was attempting to describe the difference between the “big 4” social media platforms that overwhelmed him. What if they were described as animals? Would that …

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Google+ Opens for Business

Well, you knew it had to happen eventually! Google+ has now allowed business owners to create a business page on Google+. Did they wait too long, though? In a nutshell, setting up your Google+ business page is very simple to do. It takes only a couple of minutes to complete the whole thing, assuming you have your photos ready to …

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