HootSuite vs. Social Oomph vs. TweetDeck

HootSuite vs. Social Oomph vs. TweetDeck

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One of the social media questions that come up frequently is which service to use in order to automate posts or pre-plan posts for Twitter, LinkedIn, Facebook, etc. There are some tools available that you might want to consider such as HootSuite, TweetDeck, or Social Oomph, but there are some caveats, too. The idea is to boost your social media productivity, and that’s good, as long as you remember the human factor – social media can’t be social without the human factor…

By way of comparison, here are some simple facts about each of these social media productivity tools. The bottom line is that you may want to experiment with each of them. I’ve found that usually, it comes down to personal preference, but here are some perspectives to get you started with some explanations below:

Feature

HootSuite

Social   Oomph

TweetDeck [1]

PDI’s Pick

Schedule Posts

=

Bulk Scheduling

Social Oomph

Analytics

Social Oomph

Multiple Accounts

HootSuite

Multiple Platforms

HootSuite

Live Feed Display

HootSuite

Auto-Responders

Social Oomph

URL Shortening

Social Oomph

@/RT Notifications (Twitter)

Social Oomph

Free

=

SmartPhone App

(Depends)

Upgraded Packages

(Depends)

 

The primary use of each of these tools is to allow you to schedule posts in advance, and all three services meet this need. On HootSuite and Social Oomph, you can even schedule your posts in bulk which lets you save considerable time if you post frequently. To do this in HootSuite, you have to upload a CSV file, whereas in Social Oomph, they can be uploaded from a Word document, therefore Social Oomph gets our top pick in this category.

Analytics are only available in HootSuite and Social Oomph, but there is more detail and information in Social Oomph particularly if you are trying to get analytics for a variety of accounts at once. A “Click Summary” report can be exported into an Excel document for sorting, etc., and not only are the number of clicks noted and the specific post, but the Bit.ly link is listed, and the date range can be manually selected to fit your needs or social media campaigns.

All three services allow you to post to multiple accounts and post on multiple platforms. This is a great tool for those who use Facebook, Twitter, LinkedIn, Ping, etc. for both personal and business use. HootSuite and TweetDeck use icons to help you quickly identify which account you are scheduling your post for, which is a bit easier than Social Oomph that requires you to manually select the account interface for each post, but HootSuite has some platforms such as Google+ or LinkedIn that others don’t have, earning it the top pick in this category.

Seeing a live feed of posts by those accounts that you follow (Twitter) or a Facebook News Feed is only possible with TweetDeck and HootSuite, but some people have reported trouble with TweetDeck and Facebook posting, so HootSuite appears to be the more reliable here. You can create streams of your Twitter Lists, too, which allows you to see those things that are important to you in real-time without having to leave HootSuite at all if you don’t want to.

Social Oomph is the only provider that allows you to set up auto-follows, auto-direct messages, and auto-responders, but this is a premium upgrade feature. Additionally, the auto-response concept is one of the biggest frustrations to those, like Polka Dot Impressions, who take “social” media seriously. Unless you have a brilliant reason for using an auto-responder that we haven’t seen yet, we would discourage you from using social media robotically. Pay attention to who you follow, interact personally, and keep the social aspect alive! Ah, but we digress…

All three services provide URL shorteners, and from a personal perspective, we prefer Bit.ly, thus the edge to Social Oomph here. Social Oomph also has a “Replies Digest” feature that will send you a daily email of any @Mentions or Retweets (RT’s) which is a nice bonus if you are monitoring social media for business use.

For the SmartPhone user, TweetDeck and HootSuite have apps available that will allow you to access your accounts via a mobile phone. This feature should be considered a nice “extra” after you’ve made your service choice, rather than being the reason that you choose one over another. While cumbersome, you can use your internet ready smart phone to visit the webpage of Social Oomph if you need this kind of access.

All three providers also have free accounts, and in fact, TweetDeck is always free. However, Social Oomph and HootSuite have limitations on the free account, and we think you’ll want to upgrade regardless of which provider you opt for. HootSuite is cheaper for a comparable set of options, but overall features should be considered if you choose to use only one service.

So, which do we use? Originally I was a TweetDeck user, personally. However, once I discovered HootSuite, I never looked back. From a business perspective, we use both HootSuite and Social Oomph at different times at Polka Dot Impressions. But for business use, analytics, bulk uploading, the @Replies Digest, etc., we would give the overall edge to Social Oomph, even though it is slightly more expensive and less “pretty” to use than HootSuite, but we haven’t given up on HootSuite yet. The addition of Google+ has been a bit of a deal-breaker for the clients we have working in that network. We still visit the Twitter sites for our Twitter accounts and Lists on a daily basis, so the loss of the live feed in Social Oomph is not as much of a problem as it might be without daily checking in on Twitter, but the live feed is certainly one of the best assets of HootSuite that we miss when we’re in our Social Oomph account.

 


[1] TweetDeck, recently acquired by Twitter, may be modifying some of these features at time of this writing.

About the Author

Camille RodriquezCamille Rodriquez is the founder and owner of Polka Dot Impressions. She speaks and writes regularly about social media marketing strategies and trends, and she is also the author of a Christian devotional titled, "When I Die - On Being, Living, and Having the Last Word."View all posts by Camille Rodriquez →