Friday Flick – Measuring Social Media

Friday Flick – Measuring Social Media

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Have you ever wondered what social media managers and social media marketers are being told about measuring ROI or social media? Today’s Friday Flick is a quick “take-away” from a meeting I attended this morning where folks and businesses just like Polka Dot Impressions were there to talk “measuring.” For the purposes of our discussion, we defined ROI as “Revenue – Costs = ROI” and the bottom line is that it varies for each business. How you measure ROI depends on whether or not you are monitoring AND measuring the things you’re doing in social media in the first place. And let’s not forget that goals are involved. You have to have some goals for your social media marketing.

After you’ve viewed this video, let us know if you have questions about getting started with effective monitoring, goal setting, or measuring!


About the Author

Camille RodriquezCamille Rodriquez is the founder and owner of Polka Dot Impressions. She speaks and writes regularly about social media marketing strategies and trends, and she is also the author of a Christian devotional titled, "When I Die - On Being, Living, and Having the Last Word."View all posts by Camille Rodriquez →