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Monthly Archive for: ‘August, 2012’

5 Favorite FREE Tools for Social Media Marketing

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There are lots of tools out there to stay on top of social media marketing. Everyone has their favorites. New gadgets and gizmos come out all the time, too, so what we like today may be old news tomorrow. So, with some hesitation knowing that this post could be stale before it goes live, here are just a few of …

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Grow Your Business by Growing As a Leader

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I am honored to have Glenn Smith, President of The Growth Coach in Sugar Land as a guest blogger for Polka Dot Impressions. He is among the finest business leaders we have ever met, and his friendship and wise counsel have meant much to us over the years. Please enjoy, and learn from his wisdom in today’s blog.   As …

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The Best Marketing Advice Ever

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People love to give advice. Sometimes you ask for it, and sometimes it’s just “offered.” The world of social media is full of advice. But, the key to advice is in taking action on it. Agree or disagree, advice is just a bunch of words if you don’t do something about it, and taking no action on it is as …

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Do You Measure Social Media?

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There are lots of tools out there for measuring social media’s effectiveness, but many business owners fail to use them. There’s much debate over the best method to determine ROI, but many small business owners don’t use any methods at all. So, the real question is, do you measure social media for your business, and are you tracking growth that …

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Social Media Marketing In 15 Minutes Per Day

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Business owners may feel that social media marketing is a giant black hole in which employees and staff get sucked into, never to return. There is no question that this can happen if time isn’t managed. Social media is fun, it’s entertaining, and it wouldn’t absorb the attention of millions if it weren’t engaging. However, the business owner usually has …

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A Numbers Game, a Game of Numbers, or Something Else?

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There is a temptation in social media to focus strictly on numbers. Numbers of Fans, numbers of Followers, numbers of Repins, Connections, etc. Pick your social media platform, and you’re likely to have a measurement benchmark related to numbers. Numbers aren’t the “be all, end all” that everyone might think they are, but they also aren’t evil. They’re just a …

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Top 3 Things I Love About LinkedIn

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Recent reports have indicated that LinkedIn is not the most widely used social media network, but it spite of that, it has consistently been a part of the professional branding experience. Let me explain what I mean. In a recent study, it was found that the average time spent on LinkedIn per month is 21 minutes. That’s not a lot …

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Social Media is Like a Marshmallow

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When you’re launching a new business or trying to grow an existing one, there’s a temptation to think, “I’ll just get on all the social media networks, and that’ll bring in the business I need.” The leading social media platforms nag at your attention, vying for a dominant place in your schedule like marshmallows in your hot chocolate, but is …

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