Archives

Monthly Archive for: ‘October, 2012’

Leveraging Twitter

Leveraging Twitter

My favorite social media network for business is probably Twitter. The “rules” change there less often and there’s a lot of power in Twitter. Sadly, it’s frequently under-utilized by business owners. It takes time to use Twitter thoroughly, and it takes a willingness to applaud others who are doing a good job, perhaps even in your own industry. Not everyone …

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Social Selling

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Business-to-Business (B2B) sales present a unique challenge. Because we’re in the business of doing business, we can see right through a, “Hi, this is so-and-so, and I’m wondering if you have a few minutes” phone call. Don’t come at us with a cold call either, because while we might be interested in what you have to offer, we probably won’t …

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Has Facebook Gone “Pay to Play” for Business?

Has Facebook Gone Pay To Play

  There’s a rumor going around on Facebook again…yes, again…If I only had a dime for every Facebook rumor… As with all rumors, there is some truth in it, but only some. You’ve probably seen this post by now, but essentially it says that in order to have your posts seen, you have to pay for them. Here’s a screen …

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LinkedIn Endorsements

Value Of LinkedIn Endoresements

One of the newest features of LinkedIn is also one of the most interesting updates on that network that we’ve seen in a long time. The feature is the recent addition of Endorsements. At first, they can feel a little disingenuous for this network – a bit like a Facebook “Like” which is quick and easy to give. But digging …

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Social Media – Trends and Tips to Try

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This week I had the opportunity to share with a group of professional business women on the subject of new trends in social media. Honestly, the last few weeks have seen quite a few changes, and so it was quite a jam-packed presentation – most of this and then some in 20 minutes! By way of a recap and review, …

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Converting Goals Into Value

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Pete Cashmore, founder of Mashable, has said, “Attention is the new currency.” That is certainly true for marketers. When folks pay attention to what you’re saying – via any method of marketing – they are giving up time to listen to you. Time is a valuable commodity, and therefore if you’re using social media for marketing, make sure it’s worthwhile …

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What’s New In Social Media?

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This week, I’ll have the opportunity to join the ABWA Fort Bend Chapter for their regular meeting, and I’ll be addressing that very question. If you’re in the area, please consider joining us. Social media is changing all of the time, and there’s a lot to keep up with! While there won’t be time to cover everything, we’ll go over …

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