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Monthly Archive for: ‘July, 2013’

Social Media Marketing Basics

Social Media Marketing Basics

One of the questions we are asked most frequently is, “What are the top 3 things I need to do on (insert social media network here).” That’s not a straight-forward question because social media marketing is not as formulaic as you might think. Each business has its own unique services, products, resources, branding, etc. to consider, as well as the …

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Everyone Likes a Good Picture

Pdi Insights

Now that Facebook has rolled out their new Insights layout, it’s pretty easy to see one of Facebook’s core principles of communication. We “see” better than we read.  This fits nicely into the “worldview” they promoted when they introduced Timeline a while back. That has also been touted as truth in marketing recently. Social media is becoming more and more …

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Instagram Contests – A Case Study

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Have you ever wondered whether Instagram Contests are worth your marketing time? Do they serve a business well, or is Instagram better suited for branding alone? Even though we have stated before that there are specific strategies you can adopt for marketing with Instagram, we had not yet explored the contest factor in depth. This type of contests has not …

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The Value of LinkedIn Endorsements

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(This is a follow-up article to an earlier blog in which we shared our initial impression of LinkedIn’s “Endorsements.”) When LinkedIn unveiled its new “Endorsements” section, I don’t imagine that it intended for them to mute LinkedIn’s image as a professional social media site. Yet, I have to wonder if that is exactly what is happening. I receive notifications daily …

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