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Monthly Archive for: ‘October, 2013’

3 Easy Steps To A Winning Pinterest Strategy

3 Easy Steps To A Winning Pinterest Strategy

What is the fastest growing social media platform? Which social media platform has the highest number of click through and sales conversion rates? What social media platform sends shoppers to websites where they spend 10% more than when referred through other social media platforms? The answer to all three questions is Pinterest! Are you surprised? If you actively use a …

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Posting Tips For Social Media Marketing

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How often should you post? What should you do with your blogs? Is there a magic number of tweets per day? These are common questions in social media marketing, so we have put together a posting tips checklist by social network to get your marketing aligned with current strategies that work. Note:  Each business is unique and has a distinctive …

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Graphics in Social Media

Graphics In Social Media

“Graphic design… is not good design if it does not communicate.” – Paul Rand Paul Rand was a colossal 20th century graphic designer in the corporate sphere. The artist created the logos for IBM, UPS, and ABC, to select a few. He is a flawless storyteller, most notably in his use of design’s basic principles—contrast, repetition, alignment, and proximity. In …

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Hashtags: The How and The Why

Hashtags

Hashtags do not have to be intimidating. They should be fun and useful, but many people either abuse hashtags or shy away from using them due to concerns about using them correctly. Hashtags are vital tools in social media, particularly on Twitter and Instagram, so understand the basics, follow a few simple techniques, and you will be hashtagging like a …

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The Problem With Hashtags On Facebook

Hashtag

Facebook has a problem with hashtags and it’s you. You are too private, and as a result, hashtags may never take off on Facebook no matter how badly Facebook wants them to. What would Twitter or Instagram be without the hashtag? Confusing, busy, overwhelming even, right? Not everyone likes them, but hashtags serve a valuable function on those social media …

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How To Manage An Online Community

How To Manage An Online Community

The Golden Rule. You know it. Mom quoted the ancient lines every time you and your siblings quarreled. It’s the act of empathizing with those around you. “Do unto others as you would have them do unto you.” Every middle child, teammate, and colleague who has smooth interactions with others practices it. Just as it’s the key to face-to-face communication, …

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TV Access via Twitter

TV Access Via Twitter

The folk at Twitter are doing a great job of anticipating our mobile media practices. Here are some exciting things now available: “See It” You know those times when you wonder if Blake Shelton and Adam Levine are giving each other a hard time on NBC’s “The Voice”? You find yourself not watching the show because you’re nowhere near a …

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Latest Trends in Online Marketing

Latest Trends In Online Marketing 2

“It’s a Mad, Mad, Mad, Mad World,” not only in the bizarre 1960’s story of a dash to find treasure, but also in the race for the newest trend in social media and online marketing. As in previous years, numerous short-lived trends emerged in 2013, but the highlights can be grouped into three primary facets. Visuals First, online marketing employs …

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Do You Need A Ghost Writer?

Do You Need A Ghost Writer

The market for ghost writers is flourishing. Many employers will pay a large sum of money for someone to represent them through writing. High profile individuals across the nation recruit a ghost writer to cover for them in day to day fan interaction. After their hectic day, most celebrities simply do not have the energy to continue interaction online. Nevertheless, …

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