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Monthly Archive for: ‘November, 2013’

Facebook Stars – What’s Up With These?

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Have you wondered about the “new” stars showing up on your Facebook business Page? They’re not exactly new, but you don’t have the option of ignoring them any longer, either. Here’s the scoop. These stars are the result of the Reviews you have gotten on your Business, and they are tied to local businesses or brands. In other words, if …

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Social Media Challenges For Institutions Of Higher Education

Social Media And Higher Institutions

While some universities and colleges are slowly getting on the social media groundswell, most fail to realize the tremendous advantages of building an online community outside the classroom. One would think they would be in the forefront, evidenced by the rapidly increasing number of institutions implementing or enlarging their distance-learning programs. Yet, most executive leaders in these institutions hold little …

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How Do The Holidays Change Social Media? Get Seasonal!

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The Holidays are upon us! A long, slow summer with few special events has come and gone, but now we’re into the season of festivities that everyone cherishes. It’s an easy opportunity to show fans what you have in common with them—high spirits, laughter, and family time. Why should the holidays be any different for your business’s use of social …

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Blogging – The Marketing Tool Your Business Cannot Do Without

Blogging Marketing Tool

Think of it as a library. It has rows upon rows of topics, alphabetized names, and facts. It’s a mansion of knowledge accessible to anyone who knows how to get in. It’s the most agreeable library you’ve ever  visited. You can shout in this library. You can converse with anybody you want to in this library. You can look up …

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What Have You Overlooked In Your Marketing Strategy?

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Most marketers will tell you that on occasion, we can overlook important aspects of our marketing strategy in favor of other areas we’re focused on. We love social media, but we hate budgeting, so we spend all of our time “playing” on Facebook. Or, we love research, but the details of execution bore us, so we run endless focus groups …

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