Second grade was the period that introduced me to the writing process. It was the grade in which I learned how to organize and present a unified composition. Little did I know how important this would be in marketing and business in the years to come. At the time, the process was tedious as a seven year old, but thanks to a mom who had both an impeccable (seriously, she knew every rule) grasp of the English language and excellent proofreading skills, I had the process down by the time I reached adulthood. As years of proofreading sessions passed, the steps became easier, and as anyone involved in content marketing can affirm, simplicity helps in the writing process.
Just to refresh the memory, a cursory review of the process is as follows:
1. Prewriting: plan and organize thoughts.
2. Drafting: write.
3. Editing: make corrections.
4. Revising: improve writing.
5. Publishing: share the work.
Most adults remember the process. Some may even use it regularly. Today the writing process is second nature, but even now I notice my attempts to bypass steps in order to quickly finish a marketing piece. Now please understand that I am the loudest advocate for cutting corners, especially when engaging in a familiar activity. However, when it comes to the writing process, I mistakenly try to cut out the two steps that are key to a polished piece in the content marketing process—Editing and Revising.
The first 2 steps and the last speak for themselves. The Editing and Revising steps, on the other hand, are often disregarded completely. Thus, a quick focus on the ignored steps always reminds me to take my time in producing refined writing. After all, I am obligated to my reader to do so, and so should any writer be. It’s fundamental to the growing blogging and content production industry.
Let’s move straight to steps 3 and 4.
Step 3: Editing. Once the document text has been written, the writer checks it for errors. These errors include any spelling or grammar mistakes such as split infinitives, sentences that end in a preposition, who/whom oversights, fewer/less errors, apostrophe and comma blunders, and other language mistakes. There is no faster way to detract from your marketing message than with an easily fixed, but over-looked error in grammar!
Step 4: After basic editing is finished, revision is the focus. The step of revision includes removing unnecessary phrases, eliminating excessive passive tone, replacing vague words with concise and colorful terms, and ensuring overall flow of thought. This is where your marketing message must shine through. This is why you have taken the time to develop this piece of content in the first place.
Both step 3 and step 4 may require several reviews to verify that the document is truly prepared for step 5—Publishing.
In order to create quality content for any marketing campaign, I have to make the writing process top priority. Your reader deserves the same consideration. Use this blog post as a reminder to construct superior content for your business as you undertake your content marketing pieces.