(This is an introduction to an article originally published on LinkedIn. You can read the full article HERE.)
If you haven’t spent much time on LinkedIn lately, things have changed, and so should you. Although it’s still a highly valuable tool for job hunting, LinkedIn is much more than a resume platform. And, for those of you who’ve seen the shift in LinkedIn but been unsure about how to jump in, here are some ideas to consider for making the most out of LinkedIn.
LinkedIn is now a top news aggregator with its interest-driven suggested articles for each member via Pulse. LinkedIn Publishing also allows members to gain credibility, share knowledge, and gain connections through their personal expertise through their publishing platform. By publishing image-rich, original content, you can extend your personal brand, build your thought leadership potential, and get “eyes” on your skills and specialties.
But perhaps you’re still unsure about how to get started. First, make sure that your profile is fully complete. This is very important for your personal brand. The Help Center has plenty of tips for completing this step. Once you’ve done that, there are essentially 3 types of content that you can, and should, share on LinkedIn – Created Content, Curated Content, and Declarations.
To learn more, read the full article on Why You Should Share These 3 Types of Content On LinkedIn.