I spend a fair amount of time each week on social media research. I look at what others are saying and doing, monitoring trends, reading articles from influencers as well as the more obscure social media folks. Staying on top of digital content marketing and social media strategies is not a small task anymore. It takes a lot of time, but that’s the nature of this industry.
There’s another level to success in digital marketing, too. Doing it.
I’ve seen people who write about marketing, but don’t actually do what they say. I’ve seen some who tell you what to do for your business, but they don’t do their own day-in, day-out digital marketing. I’ve read books and taken courses, but it all changes when you start doing the daily execution of digital marketing.
Impressions in Digital Marketing
Digital marketing is merely the use of digital channels to market your business’ products or services, but unless you know what you’re doing, you can do a lot of damage for your business. You may only have one chance to make a good impression on a potential customer, and if your online marketing is done poorly, then you’ve misspent your only chance.
As things become more complex, the diversification of digital marketing has created problems for business owners.
- Who’s going to do this?
- Do you have the team you need?
- How will they stay current?
- Are they tracking ROI?
- Are they equipped for the tasks at hand?
- Do they understand SEO and the many social media networks?
- How will you manage multiple channels at the same time, each with a unique style and demand?
These are just a few of the reasons that a strategic marketing plan is so important for any organization to have. Digital marketing is not for the beginner any more. The diversification of options has changed all of that.
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