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Author Archive for: ‘camillerodriquez’

6 Tips for Useful Twitter Lists

Twitter Lists 6 Tips

I love the Twitter lists, but in all honesty, I’m fickle when it comes to using them. When I do use them, I remember why I love them so much. They’re a boost to the daily marketing tasks that make my business thrive. But if I’m not using them, or they’re just getting cluttered with useless information, they aren’t very helpful …

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Marketing Tip – Becoming Human

Becoming Human Marketing

As a social media marketer, or generally as a social media user, have you noticed a common voice from the companies you follow? Why do so many posts appear as if they’ve been given a Ronald McDonald makeover? “Check out this product!” “You don’t want to miss out on these deals!” “These tips and tricks will make your life fantastic!” …

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The Key To Digital Marketing

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Let’s cut to the chase, shall we? Everybody knows how important quality content is over quantity, right? Quality content gives your business solid worth. You’re valuable because you offer valuable content. Okay. We’ve got that down. So what’s next for your audience? After quality content, what’s the most important concept to remember in digital marketing? One word: Speed. If I …

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Social Media Saturation – Good or Bad?

social-media-saturation

There is nothing new under the sun. Or, is there? That’s the quest of social media platforms and apps. Everyone is in search of the “next Facebook,” the newest networking and marketing media by which the world will be changed. Are we connecting with others, are we marketing products and services, are we providing helpful information and value, what’s in …

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Twitter’s Moments

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Recent Twitter news has been anything but good: quarterly reports indicate it’ll be the 2nd year operating at a loss, record low stock prices, and 8% of their workforce laid off. So why is a company with over 300 million users failing? The simple answer is lack of growth. In 2012, Twitter added 68 million users for a growth of …

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The Machine of Social Marketing Strategy

Social Marketing Strategy to Use for Each Social Platform

Social media marketing is like building a machine. You need an appliance that delivers repeatable results. Experiment with what pieces work and use those often. When every cog is in place, it runs consistently. Keep it oiled with quality content, and it lasts. When one piece becomes worn down, replace it with a fresh technique and pay attention to whether it functions properly. It’s …

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Which Social Platforms Should Your Business Use in Social Media?

Social Platforms To Use in Social Media

Performing at 100% in one area is better than performing at 50% in two. In a perfect world, we would all work at full capacity, achieve any goal we wanted every single time, and dominate every field. But it’s not a perfect world, and no matter how lofty our intentions, we often can’t execute numerous objectives at the same time. …

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10 No-No’s in Social Media Marketing [Infographic]

Social Media Marketing 10 No Nos Infographic

Social media marketing is full of good people doing good things for their businesses and organizations. However, some people develop bad habits along the way, habits that harm rather than build up. Are you doing damage with your marketing? Are you making the most of what social media can do for you? These 10 bad habits are the most common …

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What Ticks Me Off About Twitter

twitter best practices

If you know me at all, the title of this post should concern you. I love Twitter. It’s undoubtedly my favorite social network. I’ve talked about the reasons I love Twitter before, and all of those reasons still apply regardless of the changes that have come and gone to Twitter over the years. What I don’t love about Twitter, what …

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The Dilemma Of Digital Marketing Diversification

digital marketing diversification

I spend a fair amount of time each week on social media research. I look at what others are saying and doing, monitoring trends, reading articles from influencers as well as the more obscure social media folks. Staying on top of digital content marketing and social media strategies is not a small task anymore. It takes a lot of time, …

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