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Author Archive for: ‘camillerodriquez’

Facebook Tagging Etiquette

Facebook Tagging Etiquette

One of the wonderful things about Facebook is that it’s meant to be social. Often, that shows up in the form of Facebook “tags.” A tag is when you link your post or image to another person’s Facebook account. The post you’ve made shows up on both your wall and their wall, and so more folks will see the post. …

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Small Business and Social Media

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Every business should undergo the “do or die” syndrome more than once. It forces you to reassess your priorities, your core values, and your uniqueness. Why do folks do business with you? Why do you do business with them? These are questions that I have the privilege of asking on a regular basis since I have invested in myself and …

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Website Down?

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There is no question that having your website go down is a serious heart-stopper for the business owner. If you were one of the countless website affected by the GoDaddy hack today, you know what I’m talking about. We were one of those sites, and the temptation was to panic. Hours and hours of hard work on design, blog writing, …

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Social Good – A Case Study

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Most of the topics that we address here at Polka Dot Impressions have to do with business marketing and using social media to that end. But you can’t be a “user” of social media and not realize that the impact of it is far wider than business growth. Stories abound of reunions by long-separated families and friends, all finding each …

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5 Favorite FREE Tools for Social Media Marketing

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There are lots of tools out there to stay on top of social media marketing. Everyone has their favorites. New gadgets and gizmos come out all the time, too, so what we like today may be old news tomorrow. So, with some hesitation knowing that this post could be stale before it goes live, here are just a few of …

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Grow Your Business by Growing As a Leader

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I am honored to have Glenn Smith, President of The Growth Coach in Sugar Land as a guest blogger for Polka Dot Impressions. He is among the finest business leaders we have ever met, and his friendship and wise counsel have meant much to us over the years. Please enjoy, and learn from his wisdom in today’s blog.   As …

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The Best Marketing Advice Ever

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People love to give advice. Sometimes you ask for it, and sometimes it’s just “offered.” The world of social media is full of advice. But, the key to advice is in taking action on it. Agree or disagree, advice is just a bunch of words if you don’t do something about it, and taking no action on it is as …

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Do You Measure Social Media?

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There are lots of tools out there for measuring social media’s effectiveness, but many business owners fail to use them. There’s much debate over the best method to determine ROI, but many small business owners don’t use any methods at all. So, the real question is, do you measure social media for your business, and are you tracking growth that …

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Social Media Marketing In 15 Minutes Per Day

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Business owners may feel that social media marketing is a giant black hole in which employees and staff get sucked into, never to return. There is no question that this can happen if time isn’t managed. Social media is fun, it’s entertaining, and it wouldn’t absorb the attention of millions if it weren’t engaging. However, the business owner usually has …

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A Numbers Game, a Game of Numbers, or Something Else?

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There is a temptation in social media to focus strictly on numbers. Numbers of Fans, numbers of Followers, numbers of Repins, Connections, etc. Pick your social media platform, and you’re likely to have a measurement benchmark related to numbers. Numbers aren’t the “be all, end all” that everyone might think they are, but they also aren’t evil. They’re just a …

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