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Author Archive for: ‘camillerodriquez’

Password Security

Password Security

In case you missed it today, the official Burger King Twitter account (@burgerking) was hijacked by someone who renamed the account McDonalds. Pretty funny, right? Well, not if you’re Burger King and you’ve worked hard to get those 86K+ Followers! (That number fluctuated wildly during this time, too!) Details are still coming out, and the account was suspended in less …

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Facebook Networking

social media marketing houston texas

One of the lesser-used features of Facebook is the ability to do some business-to-business (B2B) networking with it. Most business owners feel fairly satisfied if they have their business Page up and running smoothly, but stopping there is limiting the power of Facebook. Just like you would find it helpful to attend networking events as a business leader in real …

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Reevaluating Social Media

Reevaluating Social Media

One of the most common things I hear when meeting with business owners about their past social media efforts is, “It just didn’t work for me.” That always leads to a familiar conversation about goals. “What were the goals of your social media?” “How did you set out to reach those goals?” The wording may be different from person to …

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Marketing Your Business Is Not About You

Marketing Your Business

Whether we’re talking about social media marketing, print marketing, radio or television advertising, or a combination of all of them, marketers must remember that marketing is not about you or your business. At the most basic level, if all you do is talk about your product, you will bore the audience to tears. Not only that, but your business or …

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Rules for Twitter Following

Twitter Following

Recently, a new Twitter user sent us a Facebook message to ask about “rules” for Twitter. (Don’t you just love modern communication across social platforms?) Specifically, his question was, “I am curious about Twitter etiquette. It seems like the nice thing to do in general is to follow those who follow you…Are there some unwritten rules?” This is a common …

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What Does Facebook Graph Search Mean to Your Facebook Business Page?

graph search optimization checklist

Social media marketing is an ever-changing field. In part, that’s because social networks are constantly updating features, and so business owners and marketers must stay in a constant learning mode. Facebook’s Graph Search is an excellent case in point. The service hasn’t even been rolled out to all Facebook users yet, and there is much wide-spread speculation about how powerful …

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Facebook Graph Search – 3 Things To Do Now

Facebook Graph Search1

Facebook Graph Search has been dominating social media news this week. It may or may not continue to do so, but it’s important to understand how it affects you – whether you’re using Facebook for business OR personal use. This one is an across-the-board change, and every Facebook user needs to understand a few things about it. Graph Search, once …

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The Art and Science of Social Media Marketing

Social Media Marketing Art And Science

There are several ways to approach social media marketing, and believe me, I’ve seen all of them done. Some are good ways, with effective marketing plans, realistic expectations, long-term focus on customer/client satisfaction, and an understanding of the reasons people will interact with your brand through social media. Then there are the other ways… When you run all the strategies …

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3 Effective Uses for Promoted Posts

Promoted Posts

Promoted Posts on Facebook have been around long enough now that most marketers and social media consultants have experimented with them in a variety of ways. As a business owner, whether you’re trying to do your own social media marketing, you have a team of marketing staffers, or you have outsourced your social media, there are a few things you’ll …

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Social Media – Is It Valuable?

Social Media Value

If there is one thing that comes up repeatedly in working with clients in a variety of industries, it’s the question of “value.” However, this word is seldom used in these discussions. Words like ROI, cost per platform, time, expense – these are the words most frequently used. But at the heart of them another word is really at stake—“value”. …

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