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Author Archive for: ‘camillerodriquez’

The 3 R’s of Growing a Robust Business

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There are thousands of books written on this subject. Some are good and worth the read and some are not. I’ve read many of them – of both types. I’ve sat at the feet of excellent and wise business coaches. I’ve been a part of life-changing work and a part of jobs that just paid the bills. In every case, …

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The Jekyll and Hyde of Marketing Strategy

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Sometimes, random facts inspire a great analogy. Seeing something like that this morning, this one is too good not to share. Do you know the first names of Dr. Jekyll and Mr. Hyde? Most likely, you don’t. Now, before you run away from this article to Google those names, hang on and hear me out. I’ll give you their names …

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“What’s That Funny Ink Blotch Thingy?”

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Looking for something to get a quick response with in your social media marketing? The play on words was intended, because one of the growing trends is to use Quick Response codes, or QR codes, in print, email, and other social media platforms. But the interesting fact is that only about 52% of a targeted online population knew what they were, …

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Social Media Influencers

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There are a lot of social media gurus, experts, trendsetters, and influencers out there. So many of them, in fact, that it’s sometimes hard to sort out what makes them different from one another. Compound that with the fact that many of them are saying the same thing, literally, that it can be tough to identify who to listen to …

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How To Plan A Strategic Marketing Campaign

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This may seem overly simplistic, but it really is the easiest way to use social media, strategically, and stay on target with your goals. The hard part is sticking to it. The hard part is not really hard, but time consuming; but truly, that’s the only difficulty in using social media for business. But remember this, consistency matters. It speaks …

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Facebook 101 For Businesses

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This is not a lesson in how to set up your business page on Facebook. Facebook offers some entry-level tutorials for those who have the time and staff to do this for themselves. However, this is about a basic truth of Facebook that is unique to businesses, but something that every business owner on Facebook should know and allow for …

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Google+ Dabbling

Google Dabbling

If you haven’t heard about Google+ (or G+) yet, then you may not live in social media “shiny object land.” That’s okay. Enough of us have been dabbling in the G+ field for awhile now that we can bring you up to speed. Here is our personal take on what Google+ is all about, and why it matters to the …

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Something To Consider

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A recent article by “MarektingProfs” on the use of social media by businesses shared some interesting observations, such as this one, “Interestingly, 19% of small businesses with 10-49 employees say social media is a must (and they use it all the time), compared with the just 10% of those with 50-249 employees (the biggest social media adopters in the survey).” …

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Building Business Trust

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Building trust in online business relationships can be tricky. Sometimes you may never even meet the person with whom you’re doing business, but at some point, one member of the relationship must extend the first outreach of trust. Here are several steps you can take to build trust, though, especially if you are the provider of services or products. These …

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A Weekend Attitude – A Rush Hour World

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Social media is busy. Just getting started with it for your business can feel like trying to merge onto an interstate highway at 55mph when everyone else is already going 75mph. Social media is changing all the time, and no matter what anyone says, the world of social media is filled with some unknowns – just like a good weekend. …

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