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Author Archive for: ‘camillerodriquez’

What’s the Difference Between SEO and Social Media Marketing?

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I get this one a lot. SEO (Search Engine Optimization) and Social Media Marketing both serve a purpose. They are both good, but they’re not the same thing. And while this isn’t the perfect analogy, I’ll give you the analogy that works for most people when I’m asked to describe the difference. Let’s say you want to start a business, …

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The Cost of Social Media

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Let me get right to the point. No matter who you speak to, or how good they are at it, social media cannot truly be measured in ROI. You will always wonder if the money you’ve spent was worth it. There. I’ve said it. Here’s why, in the simplest of terms. Social media is about the social aspect of doing …

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Why Bother?

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“Do I really need social media? Seriously, can’t I just do business the regular way – you know, meet people who need what I have to offer?” I hear this question a lot. Yes, you can, but there’s a problem. Business doesn’t work “the old fashioned” way anymore, so unless you have a really strong client base who will never …

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10 Commandments of Social Media

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Social Media Top 10 lists. Everyone has one of these. Okay, maybe not everyone, but those who engage in proactive social media do. The phrase that gets tossed around a lot is “best practices.” I love that! I think all businesses should have a “Best Practices Handbook” of some sort. Policies are important, but what you do, your “practices” on …

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Social Media – The Good, The Bad, and The Ugly – Part 1

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The term social media is tossed around like a football during the Super Bowl now. At its core, we know what it is, but many people are afraid to use it, engage in it, or access it for fear that it will control them rather than the other way around. If we look at social media carefully, we will see …

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Social Media – The Good, The Bad, and The Ugly – Part 2

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Beyond the casual or professional use for making connections, social media  serves communities and groups with the ability to better focus on shared  interests, goals, activities, and common life. Social media allows members of  groups to quickly and efficiently share information with the entire group, and  for this reason, one of the best aspects of group communication is stressed  through …

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Social Media – The Good, The Bad, and The Ugly – Part 3

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If you’ve been following along in this series, you know that we’ve looked at  the use of social media for making connections and for promoting the tasks and  goals of groups with shared interests. In this article, we are focusing on the  use of social media for learning new skills and methods. Most serious users of  these services are using …

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Social Media – The Good, The Bad, and The Ugly – Part 4

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We live in a high-speed, on demand world, and like everything else, the news  we take in, the events that shape us, and the information that informs our  decisions has had to adapt. Social media has many purposes – connections,  friendships, shared goals, education and training, and also among those purposes  is news reporting. Our news is now delivered regularly …

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Social Media – The Good, The Bad, and The Ugly – Part 5

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In this series, we have looked at the plethora of reasons that social media  is catching on when used appropriately and wisely. Connections can be made,  friendships established, information can be shared to teach and train others,  group work can be done across geographic and time barriers, and news events can  be quickly updated for all to stay current on …

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Social Media – The Good, The Bad, and The Ugly – Part 6

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We hear it often. Social media is dangerous, and you have to be careful. The  truth is that yes, you have to be careful with social media, just as you would  with any other means of giving out your information, but it is not as dangerous  as media reports or Hollywood movies have made it out to be. A few …

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