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Author Archive for: ‘camillerodriquez’

Are You Using LinkedIn Groups?

Using LinkedIn Groups

LinkedIn Groups are like mini social networks– social networks in which all other users are strangers, yet are ones that care about the exact same business topics about which you care. We live in a time of hyper-information. And by “hyper,” I mean, lots of details, but not really quality stuff. Think about it. We are all walking experts on …

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5 Minute Networking Tips For Twitter

twitter-networking

Busy is an understatement these days for most professionals.  You’re busy, I’m busy, and everyone we know is busy. Some would say that because of this, we are getting less and less value from social media networking and that all our networks are becoming like uncapped fire hydrants – spewing forth content too dense and too forceful to be of …

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Paper—Facebook’s New App

2014 02 15 13.01.31

It rolled off the virtual press on Feb 3 (in America for iPhone only) and already it’s in the list of best new apps in the app store. You have to admit though, Facebook was definitely leading up to a change—what with the typical newsfeed becoming primarily shared links and visuals. The days of the short Facebook status and occasional …

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Benefits of Content Curation

Benefits Of Content Curation

At its very core, social media is about conversations on relevant topics. Social media marketing therefore, is about conversations on a particular topic – your products or services and the value you are providing to others. However, no one wants to be sold to in a conversational setting. Enter the social media content strategy question. How? What? When? Etc. Content …

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The Demise Of Sponsored Stories

Demise Of Sponsored Stories

You’re headed out to your favorite restaurant. As you pull up to a red light, you notice movement to your left. Your coworker is in the adjacent car waving at you. After a brief conversation between car windows, she asks you where you’re headed, so you mention driving to the restaurant. She says she has never eaten there, but is …

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Where Tumblr Meets Marketing

Where Tumblr Meets Marketing

Who is on Tumblr? …. Who knows what Tumblr is? …. If you have no response to either question, you may be older than 25. Tumblr began in February 2007 by a guy named David Karp. It’s a medium for expression of thought and is much like a blog, but more concise. It’s for those communicators who want to share …

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Really Knowing Your Audience

online survey

The other day, I was on a webinar where the presenter said, “I can tell you 3 things that every single one of my target audience has in common.” They went on to describe 3 very specific things that would describe their audience, and much to my surprise, I had been totally “pegged” by their assessment. Is that a bad …

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Social Media’s Inspiring Stories

social media inspiration

Another video of bouncy kittens and laughing babies– they’re everywhere! You’ve seen them on social media. I’ve seen them on social media. If a friend has not had the luxury of seeing them on social media, we immediately volunteer as the sole source for all things feline and infant hilarity. While these portrayals are adorable beyond words, they are not …

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LinkedIn Profile Changes

3124.LinkedIn Logo

Have you ever wanted to make a few changes to your LinkedIn profile, but without telling everyone about these edits?  That’s the subject of this video tip, inspired by a recent question from a friend of mine. Check out the video, or follow the transcript below, and let us know if you have other questions about your social media profiles! …

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Social Media – 2013 Trends Become 2014 Tips

Social Media 2013 Trends Become 2014 Tips

Sometimes, in order to get clarity around a topic, it helps to narrow it down to a single phrase. As a business or strategic exercise, this is often done to focus in on what’s important, the next steps, or a company’s core values. Social media marketing is no different. Sometimes it helps to narrow down the distinctions between platforms in …

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