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Author Archive for: ‘camillerodriquez’

8 Facts Everyone Should Know About Social Media Marketing

8 Facts About Social Media Marketing

Whether you are a rookie or a veteran to social media marketing, it is always a good strategy to review what you know about social media on a regular basis. Social media changes constantly. But there are a few things that remain true for social media marketing no matter what industry you serve. Let’s take a look at some of …

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When Social Media Marketing Bores You

When Social Media Marketing Bores You

Most business owners do not live for the day that they design their social media strategy. In fact, most business owners have little time for developing a social media strategy in the first place. 1. “I don’t like it.” 2. “I don’t understand it.” 3. “I don’t have time for this.” 4. “I’ll just get my office staff to do it.” 5. …

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Social Media Marketing Basics

Social Media Marketing Basics

One of the questions we are asked most frequently is, “What are the top 3 things I need to do on (insert social media network here).” That’s not a straight-forward question because social media marketing is not as formulaic as you might think. Each business has its own unique services, products, resources, branding, etc. to consider, as well as the …

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Everyone Likes a Good Picture

Pdi Insights

Now that Facebook has rolled out their new Insights layout, it’s pretty easy to see one of Facebook’s core principles of communication. We “see” better than we read.  This fits nicely into the “worldview” they promoted when they introduced Timeline a while back. That has also been touted as truth in marketing recently. Social media is becoming more and more …

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Instagram Contests – A Case Study

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Have you ever wondered whether Instagram Contests are worth your marketing time? Do they serve a business well, or is Instagram better suited for branding alone? Even though we have stated before that there are specific strategies you can adopt for marketing with Instagram, we had not yet explored the contest factor in depth. This type of contests has not …

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Help Wanted!

Instagram Logo

Recently, we offered the opportunity for our “Insider’s Only” email subscribers to join us in a very limited group of “testers.” The folks were asked to sign up to participate in an Instagram contest that begins next week and includes a prize and potential fame! Behind the scenes we are testing a few tools and applications for Instagram, and we’ll …

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The Truth About Hashtags

Hashtags Magnet

Hashtags have been all the rage these days now that Facebook has incorporated their use into their platform. Hashtags have been around on other platforms for a while, but what’s new is that you can use them on Facebook and expect to get searchable results now, too. Therein lies the key to hashtags – on every social media network. They …

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Social Actions – What Do They Mean For Your Brand?

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When a business takes to social media, the goal is always to build revenue and brand awareness. You will always be building brand awareness and your business reputation, good or bad, depending on your use of social media, but it’s understood that the goal is to increase profits. Even businesses that aren’t on social networks are in the business to …

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To Chat or Not on Facebook?

To Chat Or Not On Facebook

Facebook has done something sneaky again for the personal user on Facebook. You may or may not have noticed it, but regardless of your settings, it seems your Chat feature has been turned “on.” Facebook will keep turning it on, too. It keeps defaulting to “on” whether you want it to or not. So, the question becomes, should I be …

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Social Media Explained

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Social media networks are so very different. Each has a distinct set of characteristics, reasons why some folks use it and others do not, and best practices for marketing tactics. If you employ one strategy across all networks, or automate your posts from one platform across others, you will find that your results diminish on some networks. Therefore, it is …

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