Author Archive for: ‘FPRodriquez’

Seniors and Social Media

Seniors And Social Media

There are many new folks participating in social media platforms and they’re not kids who are getting their first computers. Senior members of our communities are increasingly online. In fact, 2012 was the first year that at least half of Americans over the age of 65 used the Internet. Our senior neighbors and family are slow to come online because …

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Why Social Media?

Why Use Social Media

“Everyone tells me I need to be in social media, but I have no idea how or why.” We hear that statement more often than you can imagine when a potential client approaches us at Polka Dot Impressions. Whether it’s a phone call prompted by a referral or the folk who come up to us after the many speaking events …

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Early Media Trends for 2013

Barber Pole

Aggressive and successful marketing campaigns are relying on diversification of media platforms in the first quarter of 2013. The early trend in 2013 is that smart businesses are strategically leveraging their use of owned, paid and, increasingly, earned media. These terms may be self-explanatory. But there are significant differences that you should know about. Each is clearly different from the …

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Effective Media Buying in 2013

Media Buying In 2013

Business owners will need to pay closer attention to how they handle media in 2013. Today’s business methods require owners to spend with the best return possible. Social media marketing (SMM) is becoming a more prominent player in brand marketing of most businesses by engaging the customer. If you want your business to keep up with industry trends, you are …

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