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Author Archive for: ‘HKelly’

Are You Using LinkedIn Groups?

Using LinkedIn Groups

LinkedIn Groups are like mini social networks– social networks in which all other users are strangers, yet are ones that care about the exact same business topics about which you care. We live in a time of hyper-information. And by “hyper,” I mean, lots of details, but not really quality stuff. Think about it. We are all walking experts on …

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Paper—Facebook’s New App

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It rolled off the virtual press on Feb 3 (in America for iPhone only) and already it’s in the list of best new apps in the app store. You have to admit though, Facebook was definitely leading up to a change—what with the typical newsfeed becoming primarily shared links and visuals. The days of the short Facebook status and occasional …

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The Demise Of Sponsored Stories

Demise Of Sponsored Stories

You’re headed out to your favorite restaurant. As you pull up to a red light, you notice movement to your left. Your coworker is in the adjacent car waving at you. After a brief conversation between car windows, she asks you where you’re headed, so you mention driving to the restaurant. She says she has never eaten there, but is …

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Where Tumblr Meets Marketing

Where Tumblr Meets Marketing

Who is on Tumblr? …. Who knows what Tumblr is? …. If you have no response to either question, you may be older than 25. Tumblr began in February 2007 by a guy named David Karp. It’s a medium for expression of thought and is much like a blog, but more concise. It’s for those communicators who want to share …

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Social Media’s Inspiring Stories

social media inspiration

Another video of bouncy kittens and laughing babies– they’re everywhere! You’ve seen them on social media. I’ve seen them on social media. If a friend has not had the luxury of seeing them on social media, we immediately volunteer as the sole source for all things feline and infant hilarity. While these portrayals are adorable beyond words, they are not …

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The Social Media Habit

Social Media Habit

As with anything that does not come naturally, being inconsistent with your social media activity can take a toll on your business’s return. We are at the point in the era of social media that if a customer doesn’t see much activity on your Facebook page or website, they assume you’re not competent. You don’t seem very present and therefore …

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How Do The Holidays Change Social Media? Get Seasonal!

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The Holidays are upon us! A long, slow summer with few special events has come and gone, but now we’re into the season of festivities that everyone cherishes. It’s an easy opportunity to show fans what you have in common with them—high spirits, laughter, and family time. Why should the holidays be any different for your business’s use of social …

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Blogging – The Marketing Tool Your Business Cannot Do Without

Blogging Marketing Tool

Think of it as a library. It has rows upon rows of topics, alphabetized names, and facts. It’s a mansion of knowledge accessible to anyone who knows how to get in. It’s the most agreeable library you’ve ever  visited. You can shout in this library. You can converse with anybody you want to in this library. You can look up …

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3 Easy Steps To A Winning Pinterest Strategy

3 Easy Steps To A Winning Pinterest Strategy

What is the fastest growing social media platform? Which social media platform has the highest number of click through and sales conversion rates? What social media platform sends shoppers to websites where they spend 10% more than when referred through other social media platforms? The answer to all three questions is Pinterest! Are you surprised? If you actively use a …

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Graphics in Social Media

Graphics In Social Media

“Graphic design… is not good design if it does not communicate.” – Paul Rand Paul Rand was a colossal 20th century graphic designer in the corporate sphere. The artist created the logos for IBM, UPS, and ABC, to select a few. He is a flawless storyteller, most notably in his use of design’s basic principles—contrast, repetition, alignment, and proximity. In …

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