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Author Archive for: ‘Camille Rodriquez’

Tough Questions Around Social Media ROI

Tough Questions ROI Social Media

On one level or another, every marketer I know is looking for ways to beat the changing tides of social media marketing. What was once a free-for-all, “everybody wins” landscape, is now a tough, competitive, demanding and sometimes ugly venture. Social media is not the free market it used to be, and no one wants to face that reality without …

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Privacy Basics via Facebook

Privacy Basics Via Facebook

What is Privacy Basics? The short answer is, Privacy Basics is bad for marketing but good for Facebook users in general. The long answer is, well, it’s complicated. Privacy Basics – The Basics On January 1, 2015, Facebook will be rolling out some changes. Imagine that – a social network making changes! (Sarcasm intended.) New features, new controls, blah, blah, …

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Your LinkedIn Profile – Is It Time For A Review?

Twin Design / Shutterstock.com

Imagine attending a networking event on behalf of your business with a blank-face mask on and a few Post-it notes and crayons in place of business cards. In your bathrobe. Would you do that? This might seem like an exaggerated question, but in many ways, if your LinkedIn profile is not optimized and up to date, it may appear to …

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Should You Buy Followers? What’s The Catch?

Should you buy followers?

In social media, anyone can buy Fans and Followers – very cheaply, in fact. We’ve had more than one conversation with potential clients who want a “quick turnaround” which is code for buying Followers in order to achieve big numbers really fast. I’m not talking about targeted ad campaigns here; I’m talking about purchasing Fans and Followers through a third …

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Are You Getting An ‘F’ In Social Media?

Are You Getting An F In Social Media

No one sets out to fail. But many people set out ill equipped or with the wrong ideas when it comes to social media marketing. If a professional graded you, what kind of grade would your efforts earn? Certain behaviors will get you a failing score, an F, so let’s take a look at behaviors to avoid. The “F’s” of …

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75 Common Social Media Mistakes – Just Stop!

75 Common Social Media Mistakes1

Social media mistakes in marketing. We’ve all made them, so let’s just get that out in the open right now. However, there are some mistakes that it’s time to stop doing. Just stop. Once or twice is a mistake. Repeated issues become really bad habits that can ruin your brand’s image and reputation in social media. Take some time and …

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When Social Media Gets Boring

When Social Media Gets Boring

My Social Media Mistake I made a mistake recently. I unplugged. Other than calls or texts from family, I managed to go two full days without getting online or using my SmartPhone. Two. By doing that, I got some rest, sat in the sun, enjoyed some restaurants in a new town, and it was great. Unfortunately, though, it created some …

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7 Ways Social Media Can Bust Or Build Your Business

Screen Shot 2014 08 25 At 12.08.36 PM

Social Media – Building It vs Blowing It! Recently, some of the Polka Dot Impressions team members spoke to the Fort Bend Chamber of Commerce at their monthly Lunch and Learn. The topic was “7 Ways Social Media Can Bust Or Build Your Business.” Below are the slides from that presentation, as well as some of the supporting notes for …

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3 Types Of LinkedIn Content You Should Be Sharing

LinkedIn Publisher 3 Types Of Content You Should Be Sharing

(This is an introduction to an article originally published on LinkedIn. You can read the full article HERE.) If you haven’t spent much time on LinkedIn lately, things have changed, and so should you. Although it’s still a highly valuable tool for job hunting, LinkedIn is much more than a resume platform. And, for those of you who’ve seen the shift …

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Facebook, Which Way Is The Wind Blowing?

Facebook Wind Blowing

What’s Working On Facebook? This is not a rant. This is a reality check. This is an opportunity to ask yourself a question. Which way is the wind blowing on Facebook? How does that affect your Facebook marketing strategy? Let’s get real on this one. Does Facebook still “work” for marketing? Yes. Does it work like it used to? No. …

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