Blog: Social Media Tips

Privacy Basics via Facebook

Privacy Basics Via Facebook

What is Privacy Basics? The short answer is, Privacy Basics is bad for marketing but good for Facebook users in general. The long answer is, well, it’s complicated. Privacy Basics – The Basics On January 1, 2015, Facebook will be rolling out some changes. Imagine that – a social network making changes! (Sarcasm intended.) New features, new controls, blah, blah, …

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The Future Of Internet Marketing

Future Of Internet Marketing

The online world is changing all the time. How is it impacting internet marketing? At a recent networking meeting the challenges presented by these changes generated myriad reactions and insightful ideas. The discussion centered on the work of search engine optimization (SEO) and social media marketing. Which is more important—content marketing or SEO? It generated a lot of talk. It …

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The Golf Lessons Of Social Media Marketing

Golf Lessons Of Social Media

I’m a golfer. Actually, I’m a hacker. Okay! Okay! I like to think I’m a golfer. At least I look good dressed in the garb and carrying a golf bag. Now, there was a time when I was okay at golf. I could shoot in the low 90s and was threatening to score in the 80s. And I’m not talking …

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Your LinkedIn Profile – Is It Time For A Review?

Twin Design / Shutterstock.com

Imagine attending a networking event on behalf of your business with a blank-face mask on and a few Post-it notes and crayons in place of business cards. In your bathrobe. Would you do that? This might seem like an exaggerated question, but in many ways, if your LinkedIn profile is not optimized and up to date, it may appear to …

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The Who, What, When, Where & Why of Social Media Marketing (SMM)

Who What Where SMM

Ever wondered what really goes into a business’s Social Media Marketing (SMM)? Want to know why your business needs a SMM campaign? Let me itemize it for you with the traditional “Who, What, When, Where, Why” questioning style to give you some takeaways for your own business. WHO benefits from professional SMM? The business owner– that’s you! When social media …

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Should You Buy Followers? What’s The Catch?

Should you buy followers?

In social media, anyone can buy Fans and Followers – very cheaply, in fact. We’ve had more than one conversation with potential clients who want a “quick turnaround” which is code for buying Followers in order to achieve big numbers really fast. I’m not talking about targeted ad campaigns here; I’m talking about purchasing Fans and Followers through a third …

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Are You Getting An ‘F’ In Social Media?

Are You Getting An F In Social Media

No one sets out to fail. But many people set out ill equipped or with the wrong ideas when it comes to social media marketing. If a professional graded you, what kind of grade would your efforts earn? Certain behaviors will get you a failing score, an F, so let’s take a look at behaviors to avoid. The “F’s” of …

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75 Common Social Media Mistakes – Just Stop!

75 Common Social Media Mistakes1

Social media mistakes in marketing. We’ve all made them, so let’s just get that out in the open right now. However, there are some mistakes that it’s time to stop doing. Just stop. Once or twice is a mistake. Repeated issues become really bad habits that can ruin your brand’s image and reputation in social media. Take some time and …

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When Social Media Gets Boring

When Social Media Gets Boring

My Social Media Mistake I made a mistake recently. I unplugged. Other than calls or texts from family, I managed to go two full days without getting online or using my SmartPhone. Two. By doing that, I got some rest, sat in the sun, enjoyed some restaurants in a new town, and it was great. Unfortunately, though, it created some …

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7 Ways Social Media Can Bust Or Build Your Business

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Social Media – Building It vs Blowing It! Recently, some of the Polka Dot Impressions team members spoke to the Fort Bend Chamber of Commerce at their monthly Lunch and Learn. The topic was “7 Ways Social Media Can Bust Or Build Your Business.” Below are the slides from that presentation, as well as some of the supporting notes for …

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