Blog: Social Media Tips

Consent For Use of Photos, Videos, Images and Audio Recordings

consent for images

Have you ever noticed that video news footage seldom shows faces anymore. When the camera is focused on a crowd it is likely you will see bodies from the neck down or from behind. When the story involves a school, you will see backpacks, legs and shoes. You will not see faces. These decisions are driven by the right to …

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The Dilemma Of Digital Marketing Diversification

digital marketing diversification

I spend a fair amount of time each week on social media research. I look at what others are saying and doing, monitoring trends, reading articles from influencers as well as the more obscure social media folks. Staying on top of digital content marketing and social media strategies is not a small task anymore. It takes a lot of time, …

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Social Media Alignment – Take The Time To Get It Right [Infographic]

Social Media Alignment

From time to time, realigning your social media efforts is called for in business. Whether it’s an annual audit, a change in direction for your company, or just internal housekeeping, maintaining clean, accurate and up-to-date social profiles is important to your brand or organization, and a social media alignment is in order! Here are several areas on which to focus …

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Tough Questions Around Social Media ROI

Tough Questions ROI Social Media

On one level or another, every marketer I know is looking for ways to beat the changing tides of social media marketing. What was once a free-for-all, “everybody wins” landscape, is now a tough, competitive, demanding and sometimes ugly venture. Social media is not the free market it used to be, and no one wants to face that reality without …

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‘Twas The Moment B4 #Hangout

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It was eve of the Hangout, the biggest this year. The message delivered, the reach far and near. The earbuds would once again enter canals With content perhaps good, hopefully not banal. The speakers were clearing and rehearsing their voices Anticipating many content editing choices. High hopes were held by those watching screens That morsels from thought leaders they would …

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Privacy Basics via Facebook

Privacy Basics Via Facebook

What is Privacy Basics? The short answer is, Privacy Basics is bad for marketing but good for Facebook users in general. The long answer is, well, it’s complicated. Privacy Basics – The Basics On January 1, 2015, Facebook will be rolling out some changes. Imagine that – a social network making changes! (Sarcasm intended.) New features, new controls, blah, blah, …

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The Future Of Internet Marketing

Future Of Internet Marketing

The online world is changing all the time. How is it impacting internet marketing? At a recent networking meeting the challenges presented by these changes generated myriad reactions and insightful ideas. The discussion centered on the work of search engine optimization (SEO) and social media marketing. Which is more important—content marketing or SEO? It generated a lot of talk. It …

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The Golf Lessons Of Social Media Marketing

Golf Lessons Of Social Media

I’m a golfer. Actually, I’m a hacker. Okay! Okay! I like to think I’m a golfer. At least I look good dressed in the garb and carrying a golf bag. Now, there was a time when I was okay at golf. I could shoot in the low 90s and was threatening to score in the 80s. And I’m not talking …

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Your LinkedIn Profile – Is It Time For A Review?

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Imagine attending a networking event on behalf of your business with a blank-face mask on and a few Post-it notes and crayons in place of business cards. In your bathrobe. Would you do that? This might seem like an exaggerated question, but in many ways, if your LinkedIn profile is not optimized and up to date, it may appear to …

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The Who, What, When, Where & Why of Social Media Marketing (SMM)

Who What Where SMM

Ever wondered what really goes into a business’s Social Media Marketing (SMM)? Want to know why your business needs a SMM campaign? Let me itemize it for you with the traditional “Who, What, When, Where, Why” questioning style to give you some takeaways for your own business. WHO benefits from professional SMM? The business owner– that’s you! When social media …

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