Blog: Social Media Tips

What You Need To Know About SEO vs SMM

What You Need To Know About SEO Vs SMM

Or, What A Watermelon Can Teach You About Marketing As a business owner, taking a bite of social media marketing is a lot like taking a bite of watermelon. Except in this simile, social media marketing isn’t a manageable, seedless wedge of fruit. It’s the entire watermelon– way too large for your bite to absorb all at once. It’s also …

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The Fab Four Of A Target Audience

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When you clear away the ego involved in social media marketing (how many Followers did you pick up this week, how popular was your last blog post, did the recent Infographic go viral, etc.), a single question remains: Are you reaching your target audience with information that serves them and facilitates a strong relationship?  Tweet this This question presumes two …

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Mobile Apps Are About Value

Mobil Apps Are About Value

Have you ever thought about how many apps you’ve downloaded for your mobile phone and then not used? In the mobile world of social media, apps make all the difference if they’re worth it! Reasons For Mobile Apps Many businesses have made mobile apps a part of their growth strategies. But, before you click on the next “Create Your Business …

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#PDIcelebrate3

HOLIDAY0019 PDI Anniv Logo

It’s our 3rd anniversary, and we’re celebrating! For some businesses, three years may not be very long, but we believe every milestone in business is worth celebrating. The statistics vary, and an actual number is hard to lock down, but some studies suggest that after four-to-five years, about 50% of startups have shut down.[1] The third year seems to be …

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The Art Of The Retweet

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If you’ve spent any time on Twitter, you may already have the Retweet mastered. If you’re unsure about Retweeting, or don’t do it often, it’s a great way to engage with others on Twitter, share high-quality information, and gain exposure to things you (and your Followers) might not have seen otherwise. But did you know that there are a couple …

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3 Obstacles For Social Media Marketing

social media marketing obstacles

Rarely do we talk about ourselves at Polka Dot Impressions, but on occasion, we have something personal to say. When we launched our social media marketing agency, it was originally the vision of a single person. That has changed. And in much the same way that changes happen all the time in social media marketing, businesses have to be prepared …

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Facebook’s Latest Personal Update: Nearby Friends

Facebook Nearby Friends

As we’ve come to learn, updates are a dime a dozen with Facebook. Well, the newest update that just rolled out (for some of us, at least) is an offshoot of the Chat feature. What Was Updated? The one defining feature we can see so far is the “Nearby Friends” feature. It affects only personal profiles. We were told in …

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Godzilla And Facebook – Privacy Issues

Godzilla And Facebook Privacy Issues

Godzilla is smashing his way to success! The giant dinosaur-like creature is one of the most popular characters on the big screen this summer. But Godzilla isn’t the only monster making an appearance this summer. In its newest trend for all users, Facebook has launched a cartoon dinosaur, dubbed the Zuckasaurus, as the mascot for its newest privacy campaign. In the aftermath …

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Speaking The Languages Of Social Media

languages of social media

One of the more challenging things to learn in social media is the difference between “voice” and personality. While it’s true that people prefer to interact with people, not “faceless” brands, there is an art to giving a brand its “voice,” and an even more complicated process of engaging through social media as a brand in voice, not as an …

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Sneaky Facebook Updates Their Mobile App

Updates to Facebook Mobile App

Every now and then we hear a big splash about updates to Facebook. But on occasion, Facebook sneaks out an update or two that you don’t even know about until you realize something is different. Recently, sneaky Facebook updates came out again, and you may not even realize that it’s affecting your News Feed. Facebook News Feed Choices For some …

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