Blog: Social Media Tips

7 Ways Social Media Can Bust Or Build Your Business

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Social Media – Building It vs Blowing It! Recently, some of the Polka Dot Impressions team members spoke to the Fort Bend Chamber of Commerce at their monthly Lunch and Learn. The topic was “7 Ways Social Media Can Bust Or Build Your Business.” Below are the slides from that presentation, as well as some of the supporting notes for …

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3 Types Of LinkedIn Content You Should Be Sharing

LinkedIn Publisher 3 Types Of Content You Should Be Sharing

(This is an introduction to an article originally published on LinkedIn. You can read the full article HERE.) If you haven’t spent much time on LinkedIn lately, things have changed, and so should you. Although it’s still a highly valuable tool for job hunting, LinkedIn is much more than a resume platform. And, for those of you who’ve seen the shift …

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Facebook, Which Way Is The Wind Blowing?

Facebook Wind Blowing

What’s Working On Facebook? This is not a rant. This is a reality check. This is an opportunity to ask yourself a question. Which way is the wind blowing on Facebook? How does that affect your Facebook marketing strategy? Let’s get real on this one. Does Facebook still “work” for marketing? Yes. Does it work like it used to? No. …

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What You Need To Know About SEO vs SMM

What You Need To Know About SEO Vs SMM

Or, What A Watermelon Can Teach You About Marketing As a business owner, taking a bite of social media marketing is a lot like taking a bite of watermelon. Except in this simile, social media marketing isn’t a manageable, seedless wedge of fruit. It’s the entire watermelon– way too large for your bite to absorb all at once. It’s also …

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The Fab Four Of A Target Audience

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When you clear away the ego involved in social media marketing (how many Followers did you pick up this week, how popular was your last blog post, did the recent Infographic go viral, etc.), a single question remains: Are you reaching your target audience with information that serves them and facilitates a strong relationship?  Tweet this This question presumes two …

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Mobile Apps Are About Value

Mobil Apps Are About Value

Have you ever thought about how many apps you’ve downloaded for your mobile phone and then not used? In the mobile world of social media, apps make all the difference if they’re worth it! Reasons For Mobile Apps Many businesses have made mobile apps a part of their growth strategies. But, before you click on the next “Create Your Business …

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#PDIcelebrate3

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It’s our 3rd anniversary, and we’re celebrating! For some businesses, three years may not be very long, but we believe every milestone in business is worth celebrating. The statistics vary, and an actual number is hard to lock down, but some studies suggest that after four-to-five years, about 50% of startups have shut down.[1] The third year seems to be …

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The Art Of The Retweet

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If you’ve spent any time on Twitter, you may already have the Retweet mastered. If you’re unsure about Retweeting, or don’t do it often, it’s a great way to engage with others on Twitter, share high-quality information, and gain exposure to things you (and your Followers) might not have seen otherwise. But did you know that there are a couple …

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3 Obstacles For Social Media Marketing

social media marketing obstacles

Rarely do we talk about ourselves at Polka Dot Impressions, but on occasion, we have something personal to say. When we launched our social media marketing agency, it was originally the vision of a single person. That has changed. And in much the same way that changes happen all the time in social media marketing, businesses have to be prepared …

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Facebook’s Latest Personal Update: Nearby Friends

Facebook Nearby Friends

As we’ve come to learn, updates are a dime a dozen with Facebook. Well, the newest update that just rolled out (for some of us, at least) is an offshoot of the Chat feature. What Was Updated? The one defining feature we can see so far is the “Nearby Friends” feature. It affects only personal profiles. We were told in …

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