Blog: Social Media Tips

Tablet Use in the U.S.

Tablet Use In The US

Marketing efforts for businesses should include social media planning strategies to reach tablet computer users. In the past three years the number of American adults who own a tablet has increased by 30 percentage points. The Pew Internet and American Life Project surveyed 2,252 adults and the results show significant increase in mobile tablet computer usage. Whereas smartphones are the …

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Help Wanted!

Instagram Logo

Recently, we offered the opportunity for our “Insider’s Only” email subscribers to join us in a very limited group of “testers.” The folks were asked to sign up to participate in an Instagram contest that begins next week and includes a prize and potential fame! Behind the scenes we are testing a few tools and applications for Instagram, and we’ll …

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The Truth About Hashtags

Hashtags Magnet

Hashtags have been all the rage these days now that Facebook has incorporated their use into their platform. Hashtags have been around on other platforms for a while, but what’s new is that you can use them on Facebook and expect to get searchable results now, too. Therein lies the key to hashtags – on every social media network. They …

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Social Actions – What Do They Mean For Your Brand?


When a business takes to social media, the goal is always to build revenue and brand awareness. You will always be building brand awareness and your business reputation, good or bad, depending on your use of social media, but it’s understood that the goal is to increase profits. Even businesses that aren’t on social networks are in the business to …

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To Chat or Not on Facebook?

To Chat Or Not On Facebook

Facebook has done something sneaky again for the personal user on Facebook. You may or may not have noticed it, but regardless of your settings, it seems your Chat feature has been turned “on.” Facebook will keep turning it on, too. It keeps defaulting to “on” whether you want it to or not. So, the question becomes, should I be …

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Social Media Explained

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Social media networks are so very different. Each has a distinct set of characteristics, reasons why some folks use it and others do not, and best practices for marketing tactics. If you employ one strategy across all networks, or automate your posts from one platform across others, you will find that your results diminish on some networks. Therefore, it is …

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Great News for Polka Dot Impressions!

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Polka Dot Impressions is happy to announce that our team is officially expanding. In the past, we’ve been able to share some of the wisdom of Frankie Rodriquez in a consulting or limited availability capacity, but as of this month, he will be a permanent fixture on our team. He brings with him a great deal of knowledge and business experience …

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4 Reasons To Use Instagram and 4 Instagram Strategies

If you have been following Polka Dot Impressions for any length of time, then you will recognize one of our fundamental social media best practices: You don’t have to be on every social network. It’s better to operate a few social networks well, than a lot of them poorly.[1] To that end, it is only very recently that we have …

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A Consumer’s Market

Consumers Market

You’ve heard the real estate phrase, “It’s a seller’s market,” or “It’s a buyer’s market,” right? When it comes to social media, it’s a consumer’s market. Let’s take a look at what that means for your business, because the implications of this are going to be long-lasting and affect your bottom line for quite some time. Yes, some consumers still …

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Risk Management in Social Media

Social Media Risk Management

If your business has a presence on social media it is essential to practice risk management. Traditionally when one thinks of risk management in business one thinks of policies and procedures in place to reduce the risk of accidents in the workplace, safety during natural disasters, protection from fraud and theft, protection from sexual harassment litigation, credit risks and confidentiality/privacy …

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