Blog: Social Media Tips

10 Things You Must Know About Facebook’s Timeline for Business

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Ask me how I’ve spent this week…G’on. Ask me. This week has been webinar week and it’s only Wednesday. I’ve attended numerous webinars from different companies, different presenters, and all on a single topic. Facebook. The idea is “syntopical information” – getting the scoop from different perspectives to pull out the common ideas – and I’ve done a lot of …

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Time for Twitter

Time For Twitter

Are you afraid of Twitter? Think it’s “run over” by teenagers who vent their opinions all the time? If you do, you are missing a valuable source of information and connections. Twitter is definitely not just for teenagers! The most recent upgrades on Twitter have included some nice features and if you’re a SmartPhone mobile user, Twitter is a piece …

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Edgerank and Facebook Relevance

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Based on a webinar held today, hosted by EdgeRank Checker and Wildfire App, I want to pass on some facts and figures for you to consider when including Facebook into your marketing efforts. Facebook uses a system, much like Google, to determine your “ranking” as a business page, which in turn leads to the prominence of whether or not you …

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SEO vs SEM vs SMM?

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Marketing is full of buzz words and jargon, some of which are harder to understand than others. Take for example, SMM, SEM, and SEO. Are they just a jumble of confusing letters, or are they important? They’ll be defined differently by different people, but in broad terms, what do these acronyms actually mean, and why does that matter to the …

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The Rule of Thirds

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Let’s review some basic social media principles. Generally speaking, people are lazy. That’s not meant as a bad thing. We’re all busy, and there’s not a lot of time for “fluff” in our day. When we do have spare time, we want to be entertained or informed, not “yapped at.” Social media, for most people, is a diversion. You may …

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Social Media Ladder

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Recently, I was asked to be a guest blogger on The Growth Coach Houston’s blog. Glenn Smith, Owner and Lead Coach at The Growth Coach Houston is a phenomenal business coach. The smartest thing I ever did when I started my own business was to enlist his help in the form of coaching and accountability. I encourage you to visit …

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Twitter Tips for the Business Beginner

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In 2011, Twitter reached 100 million active users. Are you one of them? Just getting started? To some who are just getting started with Twitter, or perhaps for those who are wondering if they are using it correctly, Twitter can seem like a foreign language. There are some differences between Twitter and other social media platforms, so learning the language …

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The 3 Cogs of Social Media

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Social media has multiple personalities and multiple purposes. No matter how you engage with social media, you need to be aware of the nuances, or you’ll likely find that it doesn’t suit you. It’s not just a trivial chatter platform, and it’s not just about networking. It’s more than just selling a product, but it can be about that – …

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What Do I Talk About?

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One of the more common questions I get from business leaders is, “What do I talk about?” Of course, they’re referring to the commitment it takes to “do” social media marketing for their business. Recently I did a list of Quick Posting Tips to get you started, but when you look at that list, or if you’re the business leader …

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What is Pinterest? Why You Want To Know!

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Pinterest is a social bookmarking site, and it’s all the rage right now. If you haven’t heard of it, you will. If you’ve heard of it and use it, you likely either “get it” or you don’t. But there’s a chance that you’ve heard about it and disregarded it as “trivial,” not worth your time. That could be a marketing …

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