Category Archive for: ‘Facebook’

Facebook Notifications Tool

Facebook Notifications Tool

Are you educating your Fans? You have heard us say this before, but if Facebook is included in your marketing strategy, it is becoming more important all the time to think about your Fan engagement. “How do I increase Engagement?” you ask? That is a constant question on Facebook. It doesn’t really seem to matter who you talk to, there …

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Facebook Stars – What’s Up With These?

Facebook Stars 2

Have you wondered about the “new” stars showing up on your Facebook business Page? They’re not exactly new, but you don’t have the option of ignoring them any longer, either. Here’s the scoop. These stars are the result of the Reviews you have gotten on your Business, and they are tied to local businesses or brands. In other words, if …

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The Problem With Hashtags On Facebook


Facebook has a problem with hashtags and it’s you. You are too private, and as a result, hashtags may never take off on Facebook no matter how badly Facebook wants them to. What would Twitter or Instagram be without the hashtag? Confusing, busy, overwhelming even, right? Not everyone likes them, but hashtags serve a valuable function on those social media …

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Everyone Likes a Good Picture

Pdi Insights

Now that Facebook has rolled out their new Insights layout, it’s pretty easy to see one of Facebook’s core principles of communication. We “see” better than we read.  This fits nicely into the “worldview” they promoted when they introduced Timeline a while back. That has also been touted as truth in marketing recently. Social media is becoming more and more …

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To Chat or Not on Facebook?

To Chat Or Not On Facebook

Facebook has done something sneaky again for the personal user on Facebook. You may or may not have noticed it, but regardless of your settings, it seems your Chat feature has been turned “on.” Facebook will keep turning it on, too. It keeps defaulting to “on” whether you want it to or not. So, the question becomes, should I be …

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Facebook – Highlighting Posts by Others

Highlighted Posts

Imagine that someone posts something great onto your Facebook Business Page. Maybe it’s a great compliment, or maybe they talk about what wonderful service they got from one of your staff members. It might even be something that they share on your wall that’s just worth passing on to your Fans. There’s an easy way to make sure that post …

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Should I Create More Than One Business Page?

Multiple Brand Pages

Many business owners are serial entrepreneurs. Or said another way, their visions for products and services extend beyond a single business. That’s not unusual. The truth is most people wear more than one hat in life – parent, employer/employee, child, caretaker, spouse, etc. – so why wouldn’t businesses have a similar experience? When it comes to marketing those different endeavors, however, …

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Facebook Networking

social media marketing houston texas

One of the lesser-used features of Facebook is the ability to do some business-to-business (B2B) networking with it. Most business owners feel fairly satisfied if they have their business Page up and running smoothly, but stopping there is limiting the power of Facebook. Just like you would find it helpful to attend networking events as a business leader in real …

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What Does Facebook Graph Search Mean to Your Facebook Business Page?

graph search optimization checklist

Social media marketing is an ever-changing field. In part, that’s because social networks are constantly updating features, and so business owners and marketers must stay in a constant learning mode. Facebook’s Graph Search is an excellent case in point. The service hasn’t even been rolled out to all Facebook users yet, and there is much wide-spread speculation about how powerful …

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Facebook Graph Search – 3 Things To Do Now

Facebook Graph Search1

Facebook Graph Search has been dominating social media news this week. It may or may not continue to do so, but it’s important to understand how it affects you – whether you’re using Facebook for business OR personal use. This one is an across-the-board change, and every Facebook user needs to understand a few things about it. Graph Search, once …

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