Archives

Category Archive for: ‘Facebook’

3 Effective Uses for Promoted Posts

Promoted Posts

Promoted Posts on Facebook have been around long enough now that most marketers and social media consultants have experimented with them in a variety of ways. As a business owner, whether you’re trying to do your own social media marketing, you have a team of marketing staffers, or you have outsourced your social media, there are a few things you’ll …

Read More

Has Facebook Gone “Pay to Play” for Business?

Has Facebook Gone Pay To Play

  There’s a rumor going around on Facebook again…yes, again…If I only had a dime for every Facebook rumor… As with all rumors, there is some truth in it, but only some. You’ve probably seen this post by now, but essentially it says that in order to have your posts seen, you have to pay for them. Here’s a screen …

Read More

Facebook Tagging Etiquette

Facebook Tagging Etiquette

One of the wonderful things about Facebook is that it’s meant to be social. Often, that shows up in the form of Facebook “tags.” A tag is when you link your post or image to another person’s Facebook account. The post you’ve made shows up on both your wall and their wall, and so more folks will see the post. …

Read More

Top 3 Things I Love About Facebook

Umbrella Graphic Final2

Facebook can be a very powerful social media platform for the business owner if used in conjunction with specific goals. It’s also the dominant social media platform, and there are lots of folks using it, but for marketing, some aspects of Facebook truly shine. As we’ve mentioned before, one consideration is that business owners may want to create a presence …

Read More

The Difference Between a Facebook Strategy and a Google+ Strategy

Facebook Vs Google

For the business owner, marketing with social media has its challenges. Among the questions that face you in your marketing, is how to best use the different social media platforms – Facebook, Twitter, Google+, LinkedIn, etc. – to promote your business and your services. There are many reasons to be active on all of the major platforms, but in this …

Read More

Facebook vs. LinkedIn

Facebook V LinkedIn

  Today I had the opportunity to gather with others at the Houston Website Designers Seminar, held at the Art Institute of Houston. The topic was Internet Marketing, and the five speakers gave short presentations on marketing & branding trends, logo design, website design, mobile marketing,  and of course, social media. My topic was “Facebook v. LinkedIn” from the perspective …

Read More

Should I Create a Facebook Page for My Business?

Umbrella Graphic Final2

Today, a question was posed in a networking group that put me on my soapbox again. Essentially, the question was, “Should I create a Facebook page for my business if I don’t want to have to promote “Likes,” and I may not even update the page that often?” I realize I may be a bit more passionate about this than …

Read More

Implications of Recent Facebook Changes

Umbrella Graphic Final2

Most likely, if you have a business Facebook account, you’ve seen the recent changes on Facebook. “Recent” of course, is a relative word, because Facebook has been rolling out almost constant changes since the turn of the calendar this year. One of them, however, released very quietly last week, is big. Not only does it open up an “old wound” …

Read More

Friday Flick – New Facebook Feature

Umbrella Graphic Final2

Some say it’s because they have to “prove themselves” to their investors, and some say this is just the beginning of the changes, but it’s been a busy week at Facebook. There have been several changes, some subtle and some not so much, that you may want to look into. One of them is a new feature that is great …

Read More

Friday Flick – Cover Photo Tricks

Umbrella Graphic Final2

Sometimes you may need a creative burst when it comes to your Facebook Cover Photo. Some folks are suggesting that you update your Cover Photo every week! That’s a lot of branding and creative imagery! Why not highlight your Fans some of those times? This week’s Friday Flick is a quick trick on how you can do just that. Check …

Read More

Page 3 of 5«12345»