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Category Archive for: ‘Facebook’

Facebook vs Twitter for Marketing

Facebook V Twitter

Many business owners, particularly small business owners, ask me this question often. Which social media platform should I use to promote my business, Facebook or Twitter? Sometimes they are asking this because they are trying to focus on one platform at a time in order to maximize their in-house staff. Other times, they’re asking this because they are looking to …

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Come Join Us – Facebook for Business

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If you’re in the Sugar Land, Katy, or Houston area, consider joining us this Thursday at the Fort Bend Chamber of Commerce Lunch & Learn. Camille Rodriquez will be speaking, and there will be some key takeaways that you’ll want to incorporate into your Facebook marketing. Here’s the scoop, but registration happens through the Chamber, so make sure to let …

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What’s App-ening?

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Business marketers beware…The Facebook game has changed with Timeline for Pages, and it’s all about the app! Wait, back up, it’s all about the placement of the app. No wait, it’s all about the purpose of the app. Scratch that, it’s all about the place the app takes the visitor. Hold on – Let’s start over… Do you have a …

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10 Things You Must Know About Facebook’s Timeline for Business

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Ask me how I’ve spent this week…G’on. Ask me. This week has been webinar week and it’s only Wednesday. I’ve attended numerous webinars from different companies, different presenters, and all on a single topic. Facebook. The idea is “syntopical information” – getting the scoop from different perspectives to pull out the common ideas – and I’ve done a lot of …

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Edgerank and Facebook Relevance

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Based on a webinar held today, hosted by EdgeRank Checker and Wildfire App, I want to pass on some facts and figures for you to consider when including Facebook into your marketing efforts. Facebook uses a system, much like Google, to determine your “ranking” as a business page, which in turn leads to the prominence of whether or not you …

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Starbucks, Anyone?

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In the spirit of full disclosure, we want your feedback and we’re willing to “pay” you for it! There. We’ve said it; now here are the details. Part of what we like to do is “talk” social media with others. We also like to find out what makes you “tick,” so to speak. So, on our Facebook page, we share …

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Finding Your Missing Facebook News Feed Posts

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Do you feel like you’re not seeing your favorite pages and friends on your Facebook news feed anymore? They may have gone AWOL without your permission. With Timeline now out, affecting everyone’s Facebook usage differently, this issue is coming back up again. Here’s why, and what you can do about it. Facebook uses its own internal “rating” system called Edgerank …

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7 Timeline Tips

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If you spend much time on Facebook, you won’t have been able to avoid the chatter about the official roll-out of Timelines. Facebook users are being given an opt-in time period, but rest assured, Timeline is here to stay. In fact, depending on the source you listen to, Facebook users will eventually not have a choice as to whether or …

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Facebook Fan Page or Group?

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Have you ever wondered whether you should be using a Facebook Business Page or a Group for your organization? There is a fairly simple question that I think will help you decide the better route for you. I’m not a big fan of groups on Facebook, unless it’s under the right circumstances. The major factor is based on how you answer …

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The Power of a Check-In

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It may seem like we focus more on Facebook than other social media platforms, and perhaps that’s true, but a “check in” is not just about Facebook. Google+ has the check-in option, foursquare is all about the check ins….So, what is the value of a check in? This is best illustrated by recapping a conversation I had today with a …

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