10 Commandments of Social Media

Social Media Top 10 lists. Everyone has one of these. Okay, maybe not everyone, but those who engage in proactive social media do. The phrase that gets tossed around a lot is “best practices.” I love that! I think all businesses should have a “Best Practices Handbook” of some sort. Policies are important, but what you do, your “practices” on a daily basis, those go beyond policy and should always be tackled at the very best level. So, here is the public posting of Polka Dot Impression’s best practices, or rather, the 10 Commandments of Social Media as we see them. 1.  Thou...

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Social Media – The Good, The Bad, and The Ugly – Part 1

The term social media is tossed around like a football during the Super Bowl now. At its core, we know what it is, but many people are afraid to use it, engage in it, or access it for fear that it will control them rather than the other way around. If we look at social media carefully, we will see that there are good elements, bad elements, and then “ugly” elements – those things that form the reason for the negative image. However, social media can be a highly effective tool in our day to day lives when we understand its purpose. In this first part of our series, we will address the...

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