Category Archive for: ‘Google and Google+’

Google Plus Conversions

Google Plus Conversions

Google Plus is driving conversions, but we don’t mean just of the customer type! Recently, we spent about 3 hours mapping out Google properties with one of our clients on some Google Plus Pages (at least we thought they were Pages). Specifically, this client had created multiple Pages for the same local business before we began working with them. Some …

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Do I Need To Be On Google Plus?

Do I Need To Be On Google Plus

When I have been asked that question recently, I realize that I am bigger fan of Google+ than I think am. I’m not alone. Users have been quick to sign on to this social media site. However, these “users” very often fail to use Google+ effectively, if at all beyond a Gmail account. When searching Google+ on behalf of clients, …

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Social Media – 2013 Trends Become 2014 Tips

Social Media 2013 Trends Become 2014 Tips

Sometimes, in order to get clarity around a topic, it helps to narrow it down to a single phrase. As a business or strategic exercise, this is often done to focus in on what’s important, the next steps, or a company’s core values. Social media marketing is no different. Sometimes it helps to narrow down the distinctions between platforms in …

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Google+ – What’s New?

Google Plus Whats New1

Been on Google+ lately? Google+ has new features racing out of the company’s ever-creating engineering division. 2013’s list of additions includes sometimes subtle tweaks, such as an alternate text placement or on occasion contains a significant adjustment to the Google+ user, in the instance of the layout redesign that rolled out in May. The most notable modifications are the changes …

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8 Tips for Creating A Personal Google+ Profile for the Professional

8 Tips For Google Profiles

So perhaps you’ve been avoiding that leap to Google+. Why do you need another personal social media profile you ask? The problem with that question is that you are comparing Google+ (G+) to your experiences with Facebook, LinkedIn, or Twitter. That would be a mistake. G+ is not like these other networks. Each social network has its own nuance and …

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Top 3 Things I Love About Google+

3 Google Plus To Love

Google+ is an interesting social media platform for the business owner. It’s loved, hated, ignored, misunderstood, and more often than not, confusing. When considering what I love about Google+ marketing for this Top 3 series, my Top 3 were not as obvious to me. In fact, I wasn’t sure that I could come up with three favorite things at first. …

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The Difference Between a Facebook Strategy and a Google+ Strategy

Facebook Vs Google

For the business owner, marketing with social media has its challenges. Among the questions that face you in your marketing, is how to best use the different social media platforms – Facebook, Twitter, Google+, LinkedIn, etc. – to promote your business and your services. There are many reasons to be active on all of the major platforms, but in this …

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Google+ Opens for Business

Well, you knew it had to happen eventually! Google+ has now allowed business owners to create a business page on Google+. Did they wait too long, though? In a nutshell, setting up your Google+ business page is very simple to do. It takes only a couple of minutes to complete the whole thing, assuming you have your photos ready to …

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Google+ Dabbling

Google Dabbling

If you haven’t heard about Google+ (or G+) yet, then you may not live in social media “shiny object land.” That’s okay. Enough of us have been dabbling in the G+ field for awhile now that we can bring you up to speed. Here is our personal take on what Google+ is all about, and why it matters to the …

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