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Category Archive for: ‘Marketing Tips’

Marketing Tip – Becoming Human

Becoming Human Marketing

As a social media marketer, or generally as a social media user, have you noticed a common voice from the companies you follow? Why do so many posts appear as if they’ve been given a Ronald McDonald makeover? “Check out this product!” “You don’t want to miss out on these deals!” “These tips and tricks will make your life fantastic!” …

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The Key To Digital Marketing

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Let’s cut to the chase, shall we? Everybody knows how important quality content is over quantity, right? Quality content gives your business solid worth. You’re valuable because you offer valuable content. Okay. We’ve got that down. So what’s next for your audience? After quality content, what’s the most important concept to remember in digital marketing? One word: Speed. If I …

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Social Media Saturation – Good or Bad?

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There is nothing new under the sun. Or, is there? That’s the quest of social media platforms and apps. Everyone is in search of the “next Facebook,” the newest networking and marketing media by which the world will be changed. Are we connecting with others, are we marketing products and services, are we providing helpful information and value, what’s in …

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Consent For Use of Photos, Videos, Images and Audio Recordings

consent for images

Have you ever noticed that video news footage seldom shows faces anymore. When the camera is focused on a crowd it is likely you will see bodies from the neck down or from behind. When the story involves a school, you will see backpacks, legs and shoes. You will not see faces. These decisions are driven by the right to …

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‘Twas The Moment B4 #Hangout

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It was eve of the Hangout, the biggest this year. The message delivered, the reach far and near. The earbuds would once again enter canals With content perhaps good, hopefully not banal. The speakers were clearing and rehearsing their voices Anticipating many content editing choices. High hopes were held by those watching screens That morsels from thought leaders they would …

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The Future Of Internet Marketing

Future Of Internet Marketing

The online world is changing all the time. How is it impacting internet marketing? At a recent networking meeting the challenges presented by these changes generated myriad reactions and insightful ideas. The discussion centered on the work of search engine optimization (SEO) and social media marketing. Which is more important—content marketing or SEO? It generated a lot of talk. It …

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7 Ways Social Media Can Bust Or Build Your Business

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Social Media – Building It vs Blowing It! Recently, some of the Polka Dot Impressions team members spoke to the Fort Bend Chamber of Commerce at their monthly Lunch and Learn. The topic was “7 Ways Social Media Can Bust Or Build Your Business.” Below are the slides from that presentation, as well as some of the supporting notes for …

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What You Need To Know About SEO vs SMM

What You Need To Know About SEO Vs SMM

Or, What A Watermelon Can Teach You About Marketing As a business owner, taking a bite of social media marketing is a lot like taking a bite of watermelon. Except in this simile, social media marketing isn’t a manageable, seedless wedge of fruit. It’s the entire watermelon– way too large for your bite to absorb all at once. It’s also …

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The Fab Four Of A Target Audience

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When you clear away the ego involved in social media marketing (how many Followers did you pick up this week, how popular was your last blog post, did the recent Infographic go viral, etc.), a single question remains: Are you reaching your target audience with information that serves them and facilitates a strong relationship?  Tweet this This question presumes two …

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Benefits of Content Curation

Benefits Of Content Curation

At its very core, social media is about conversations on relevant topics. Social media marketing therefore, is about conversations on a particular topic – your products or services and the value you are providing to others. However, no one wants to be sold to in a conversational setting. Enter the social media content strategy question. How? What? When? Etc. Content …

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