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Category Archive for: ‘Marketing Tips’

5 Favorite FREE Tools for Social Media Marketing

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There are lots of tools out there to stay on top of social media marketing. Everyone has their favorites. New gadgets and gizmos come out all the time, too, so what we like today may be old news tomorrow. So, with some hesitation knowing that this post could be stale before it goes live, here are just a few of …

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Grow Your Business by Growing As a Leader

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I am honored to have Glenn Smith, President of The Growth Coach in Sugar Land as a guest blogger for Polka Dot Impressions. He is among the finest business leaders we have ever met, and his friendship and wise counsel have meant much to us over the years. Please enjoy, and learn from his wisdom in today’s blog.   As …

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The Best Marketing Advice Ever

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People love to give advice. Sometimes you ask for it, and sometimes it’s just “offered.” The world of social media is full of advice. But, the key to advice is in taking action on it. Agree or disagree, advice is just a bunch of words if you don’t do something about it, and taking no action on it is as …

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4 Ways to Get Better Fans

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When you think over your life, you probably have some great memories of specific events and times. You may have lived a lot of days, but the great ones stand out, right? Social media has a similar principle in effect. You may desire a lot of fans or followers because that appears to make a statement about your worth as …

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Creating a Comment Tree for Better Social Media

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Have you thought about the tone or voice you create when you interact with social media? As a business leader, using social media can be ineffective if you aren’t also guarding your reputation and brand closely. Part of that brand is your voice, the things you stand for and the way in which you interact with others. If you happen …

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SEO vs SEM vs SMM?

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Marketing is full of buzz words and jargon, some of which are harder to understand than others. Take for example, SMM, SEM, and SEO. Are they just a jumble of confusing letters, or are they important? They’ll be defined differently by different people, but in broad terms, what do these acronyms actually mean, and why does that matter to the …

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What Do I Talk About?

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One of the more common questions I get from business leaders is, “What do I talk about?” Of course, they’re referring to the commitment it takes to “do” social media marketing for their business. Recently I did a list of Quick Posting Tips to get you started, but when you look at that list, or if you’re the business leader …

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Starbucks, Anyone?

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In the spirit of full disclosure, we want your feedback and we’re willing to “pay” you for it! There. We’ve said it; now here are the details. Part of what we like to do is “talk” social media with others. We also like to find out what makes you “tick,” so to speak. So, on our Facebook page, we share …

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Privacy Isn’t Private

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Perhaps it’s time to revisit privacy versus private for social media use. While seemingly similar, those two words are in fact, very different in application with all the changes going on in social media platforms right now. SOPA and PIPA have fueled the fire of this issue and changes to the two primary contestants in this race, Google+ and Facebook, …

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