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Category Archive for: ‘Marketing Tips’

HootSuite vs. Social Oomph vs. TweetDeck

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One of the social media questions that come up frequently is which service to use in order to automate posts or pre-plan posts for Twitter, LinkedIn, Facebook, etc. There are some tools available that you might want to consider such as HootSuite, TweetDeck, or Social Oomph, but there are some caveats, too. The idea is to boost your social media …

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5 Social Media Lessons from Justin Bieber

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You may or may not know who Justin Bieber is, but I can assure you, many, many people do. At 17, he is one of the most popular singers in the world. His rise to fame is among the most explosive ever, and while no one can promise you the same results, there are some social media lessons anyone can …

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3 Essential Profile Facts

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No matter which social media platforms you choose to use – Twitter, LinkedIn, Google+, Facebook, YouTube, Tumblr, etc. – there are three things that need to be clearly marked on each one. How and where you “mark” them is slightly different for each platform, but consider these the “tripod” of branding for social media use. The number of times these …

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The Power of a Check-In

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It may seem like we focus more on Facebook than other social media platforms, and perhaps that’s true, but a “check in” is not just about Facebook. Google+ has the check-in option, foursquare is all about the check ins….So, what is the value of a check in? This is best illustrated by recapping a conversation I had today with a …

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Strategic Randomness in Social Media

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I blame it on MTV. Or maybe I should blame it on that great line from Selena, the movie. Abraham, her father, says, “We have to be more Mexican than the Mexicans and more American than the Americans, both at the same time! It’s exhausting.” Between the myriad of distractions facing us every day, short attention spans of most folks, …

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Top Two Reasons for Business Failure

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It’s a pretty bold statement to make, but I can sum up the top two reasons why businesses fail or at least fail to thrive. These could also apply to friendships, marriages, personal growth, or a myriad of other circumstances, too. It’s because these are such tough questions to ask day in and day out and so difficult to take …

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Do Fan Counts, Count?

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It doesn’t matter whether you’re talking about Twitter, LinkedIn, Facebook, Tumblr, Google+, or any other social media platform, the question of how many connections/fans/followers you have, always comes up. Does a large number matter? Are you (or your business) more “it” if that number is big? Yes and no. But the number in question is changing. Let’s use a little …

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Going Wide Versus Deep in Social Media?

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In the social media world, numbers are tossed around all the time. If you own a business, or handle marketing for a business, you already know this. Numbers in social media can measure your Klout, your Twitter Following Ratios, your Facebook Friends, your LinkedIn Connections, how many shares you have, your website/Twitter/Blog grades, your influence…and a host of other things. …

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Managing & Marketing Your Reputation in 15 Minutes per Day

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(This blog is a “101” article. Inspired by conversations at a luncheon, this is for the social media newcomer. If you have questions about any of these steps, please email us!) If you’re in business, you have a reputation. Good, bad, invisible, or indifferent, your reputation arrives at your meetings before you do. Remember the “Polka Dot Mantra” – “Everything …

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