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Category Archive for: ‘Marketing Tips’

Managing & Marketing Your Reputation in 15 Minutes per Day

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(This blog is a “101” article. Inspired by conversations at a luncheon, this is for the social media newcomer. If you have questions about any of these steps, please email us!) If you’re in business, you have a reputation. Good, bad, invisible, or indifferent, your reputation arrives at your meetings before you do. Remember the “Polka Dot Mantra” – “Everything …

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Public, Private, or In a Circle?

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This may not be a popular position to take, but I have a social media question to pose today, and I’d love your feedback. First, let’s preface it with saying that I’m aware that someone will have a good answer that makes sense, and I applaud the social media platforms (Google+, Facebook, LinkedIn, etc.) who are taking steps to allow …

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Relationship Marketing

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Whew, what a week so far! Things have been up, down and sideways. The phone has rung off the wall, and then gone dead silent. Emails have “ding-dinged” as they’ve hit the Inbox, Facebook pages and groups have had constant Notification alerts, and just about the time I clear one of them, another one pops up! Twitter messages seem good, …

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Develop a Marketing PLAN

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There are countless quotes on why you need a plan in order to reach a goal. No matter which one you like, or which one you heard yesterday, having a plan and acting on it are not the same thing in social media. With your marketing, you need both, and here’s a little acronym to help make sure that you …

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The 3 R’s of Growing a Robust Business

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There are thousands of books written on this subject. Some are good and worth the read and some are not. I’ve read many of them – of both types. I’ve sat at the feet of excellent and wise business coaches. I’ve been a part of life-changing work and a part of jobs that just paid the bills. In every case, …

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How To Plan A Strategic Marketing Campaign

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This may seem overly simplistic, but it really is the easiest way to use social media, strategically, and stay on target with your goals. The hard part is sticking to it. The hard part is not really hard, but time consuming; but truly, that’s the only difficulty in using social media for business. But remember this, consistency matters. It speaks …

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A Weekend Attitude – A Rush Hour World

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Social media is busy. Just getting started with it for your business can feel like trying to merge onto an interstate highway at 55mph when everyone else is already going 75mph. Social media is changing all the time, and no matter what anyone says, the world of social media is filled with some unknowns – just like a good weekend. …

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