Archives

Category Archive for: ‘Social Media Marketing’

Small Business and Social Media

Umbrella Graphic Final2

Every business should undergo the “do or die” syndrome more than once. It forces you to reassess your priorities, your core values, and your uniqueness. Why do folks do business with you? Why do you do business with them? These are questions that I have the privilege of asking on a regular basis since I have invested in myself and …

Read More

Website Down?

Umbrella Graphic Final2

There is no question that having your website go down is a serious heart-stopper for the business owner. If you were one of the countless website affected by the GoDaddy hack today, you know what I’m talking about. We were one of those sites, and the temptation was to panic. Hours and hours of hard work on design, blog writing, …

Read More

Social Good – A Case Study

Umbrella Graphic Final2

Most of the topics that we address here at Polka Dot Impressions have to do with business marketing and using social media to that end. But you can’t be a “user” of social media and not realize that the impact of it is far wider than business growth. Stories abound of reunions by long-separated families and friends, all finding each …

Read More

5 Favorite FREE Tools for Social Media Marketing

Umbrella Graphic Final2

There are lots of tools out there to stay on top of social media marketing. Everyone has their favorites. New gadgets and gizmos come out all the time, too, so what we like today may be old news tomorrow. So, with some hesitation knowing that this post could be stale before it goes live, here are just a few of …

Read More

Do You Measure Social Media?

Umbrella Graphic Final2

There are lots of tools out there for measuring social media’s effectiveness, but many business owners fail to use them. There’s much debate over the best method to determine ROI, but many small business owners don’t use any methods at all. So, the real question is, do you measure social media for your business, and are you tracking growth that …

Read More

Social Media Marketing In 15 Minutes Per Day

Umbrella Graphic Final2

Business owners may feel that social media marketing is a giant black hole in which employees and staff get sucked into, never to return. There is no question that this can happen if time isn’t managed. Social media is fun, it’s entertaining, and it wouldn’t absorb the attention of millions if it weren’t engaging. However, the business owner usually has …

Read More

A Numbers Game, a Game of Numbers, or Something Else?

Umbrella Graphic Final2

There is a temptation in social media to focus strictly on numbers. Numbers of Fans, numbers of Followers, numbers of Repins, Connections, etc. Pick your social media platform, and you’re likely to have a measurement benchmark related to numbers. Numbers aren’t the “be all, end all” that everyone might think they are, but they also aren’t evil. They’re just a …

Read More

Social Media is Like a Marshmallow

Umbrella Graphic Final2

When you’re launching a new business or trying to grow an existing one, there’s a temptation to think, “I’ll just get on all the social media networks, and that’ll bring in the business I need.” The leading social media platforms nag at your attention, vying for a dominant place in your schedule like marshmallows in your hot chocolate, but is …

Read More

Top 3 Things I Love About Pinterest

Umbrella Graphic Final2

Pinterest was a social media platform that I went into with much skepticism. In fact, I had to be talked into it by my children. Let’s not forget that I am in the social media business and they’re not. However, at about the time they were “working on me,” I began to see more and more businesses get involved with …

Read More

The “One Thing” Rule About Social Media

Umbrella Graphic Final2

There’s much to say about social media, whether you’re talking about using it, marketing with it, connecting with it, or all of the above. Recently, however, I was asked to sum up all that I would convey to others about social media into “one thing.” What would that one thing be – the one thing that I would want everyone …

Read More

Page 10 of 16« First...«89101112»...Last »