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Category Archive for: ‘Social Media Marketing’

Speaking The Languages Of Social Media

languages of social media

One of the more challenging things to learn in social media is the difference between “voice” and personality. While it’s true that people prefer to interact with people, not “faceless” brands, there is an art to giving a brand its “voice,” and an even more complicated process of engaging through social media as a brand in voice, not as an …

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How Not To Damage Your Business With Social Media

how-not-to-damage-your-business-with-social-media

Social media marketing, when done strategically, creatively and thoughtfully, can build your business. Or, it can cause significant damage with your customers. I can’t tell you how many businesses have approached me with this question “Can you do my social media?” You would think my automatic response would be “Of course, we can do your social media.” It’s not. It …

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The Best Way To Get More Instagram Followers

Instagram followers

I’m assuming you have already constructed your business profile on Instagram. You’ve uploaded a great profile photo and filled out your business description. Maybe you’ve used Instagram for a while, but you need a boost in ideas to increase your Instagram followers. Well, my friend, I’ve got you covered. Read on! The “Basics” of Instagram Instagram is less about snazzy …

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14 Top Tools Of Effective Social Media Marketing

14 Top Tools Of Effective Social Media Marketing

There are a lot of tools out there for social media marketing. There are so many, in fact, that it can be overwhelming for a business owner to decide what works and what doesn’t when getting started. I’ll admit, I’m a chaser of the “new and shiny” to some extent, but there are some tools that I keep coming back …

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Is Social Media Worth The Investment?

Social Media Investment

When you’re at the car repair shop, every make and model of vehicle begins to look unreliable. So many of them come and go through the repair doors. There are many more of each model out on the road, but all you see at the moment are the ones needing repair. It’s about perspective, and perspective changes things. Do you …

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Social Media Supply And Demand et al

Social Media Supply And Demand

On a regular basis, I review articles, blogs and videos (my least favorite, and I’ll tell you why in a minute) to review the latest trends, see what’s shifting in social media marketing, look at new tools coming available, etc. It’s part of my daily “continuing education,” and it takes a fair amount of time every day. Social media changes …

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9 Email Marketing Tips For Success

9 Email Marketing Tips

It’s been a while since we’ve addressed helpful tips on email marketing, so we thought we would share with you what we’ve found after some experimentation with our own email marketing. Anyone who uses an email opt-in list for business has the same ultimate goal whether you call it lead generation, direct sales, or something else. It’s all the same …

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Content Lessons To Be Learned From Taco Bell

Content Lessons From Taco Bell

It’s a simple food item. Some type of flatbread is gently folded over in half and filled with a meat. This item can be picked up with the God-given eating utensils we were designed with. There is no need for flatware unless you want everyone else at the table to cast a look of consternation your direction. If you cock …

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Where Tumblr Meets Marketing

Where Tumblr Meets Marketing

Who is on Tumblr? …. Who knows what Tumblr is? …. If you have no response to either question, you may be older than 25. Tumblr began in February 2007 by a guy named David Karp. It’s a medium for expression of thought and is much like a blog, but more concise. It’s for those communicators who want to share …

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Wave Off! Say ‘No’ To Fake Fans

Wave Off

Why You Should NOT Buy Fake Fans and Followers It’s tempting to do whatever you can to get Fans on Facebook, Followers on Twitter and build up those numbers on a business profile. The pressure to build those numbers comes from a wrong understanding that large numbers of Fans and Followers must mean your product is better than your competitors’ …

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