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Category Archive for: ‘Social Media Marketing’

Graphics in Social Media

Graphics In Social Media

“Graphic design… is not good design if it does not communicate.” – Paul Rand Paul Rand was a colossal 20th century graphic designer in the corporate sphere. The artist created the logos for IBM, UPS, and ABC, to select a few. He is a flawless storyteller, most notably in his use of design’s basic principles—contrast, repetition, alignment, and proximity. In …

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Hashtags: The How and The Why

Hashtags

Hashtags do not have to be intimidating. They should be fun and useful, but many people either abuse hashtags or shy away from using them due to concerns about using them correctly. Hashtags are vital tools in social media, particularly on Twitter and Instagram, so understand the basics, follow a few simple techniques, and you will be hashtagging like a …

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The Problem With Hashtags On Facebook

Hashtag

Facebook has a problem with hashtags and it’s you. You are too private, and as a result, hashtags may never take off on Facebook no matter how badly Facebook wants them to. What would Twitter or Instagram be without the hashtag? Confusing, busy, overwhelming even, right? Not everyone likes them, but hashtags serve a valuable function on those social media …

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How To Manage An Online Community

How To Manage An Online Community

The Golden Rule. You know it. Mom quoted the ancient lines every time you and your siblings quarreled. It’s the act of empathizing with those around you. “Do unto others as you would have them do unto you.” Every middle child, teammate, and colleague who has smooth interactions with others practices it. Just as it’s the key to face-to-face communication, …

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TV Access via Twitter

TV Access Via Twitter

The folk at Twitter are doing a great job of anticipating our mobile media practices. Here are some exciting things now available: “See It” You know those times when you wonder if Blake Shelton and Adam Levine are giving each other a hard time on NBC’s “The Voice”? You find yourself not watching the show because you’re nowhere near a …

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Latest Trends in Online Marketing

Latest Trends In Online Marketing 2

“It’s a Mad, Mad, Mad, Mad World,” not only in the bizarre 1960’s story of a dash to find treasure, but also in the race for the newest trend in social media and online marketing. As in previous years, numerous short-lived trends emerged in 2013, but the highlights can be grouped into three primary facets. Visuals First, online marketing employs …

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Do You Need A Ghost Writer?

Do You Need A Ghost Writer

The market for ghost writers is flourishing. Many employers will pay a large sum of money for someone to represent them through writing. High profile individuals across the nation recruit a ghost writer to cover for them in day to day fan interaction. After their hectic day, most celebrities simply do not have the energy to continue interaction online. Nevertheless, …

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8 Facts Everyone Should Know About Social Media Marketing

8 Facts About Social Media Marketing

Whether you are a rookie or a veteran to social media marketing, it is always a good strategy to review what you know about social media on a regular basis. Social media changes constantly. But there are a few things that remain true for social media marketing no matter what industry you serve. Let’s take a look at some of …

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Google+ – What’s New?

Google Plus Whats New1

Been on Google+ lately? Google+ has new features racing out of the company’s ever-creating engineering division. 2013’s list of additions includes sometimes subtle tweaks, such as an alternate text placement or on occasion contains a significant adjustment to the Google+ user, in the instance of the layout redesign that rolled out in May. The most notable modifications are the changes …

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When Social Media Marketing Bores You

When Social Media Marketing Bores You

Most business owners do not live for the day that they design their social media strategy. In fact, most business owners have little time for developing a social media strategy in the first place. 1. “I don’t like it.” 2. “I don’t understand it.” 3. “I don’t have time for this.” 4. “I’ll just get my office staff to do it.” 5. …

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