Top 3 Things I Love About Email Marketing
First, we must define the term “email marketing” as I’m using it. It is not a reference to sending out 10 different Outlook Distribution List emails because you’re afraid your message will bounce back if you send it to too many people at once. Many business owners create multiple lists and send out messages in exactly that way. When you do that, you are not using email for marketing. You are using email for sending a “personal message” in an impersonal way. Email marketing, by definition, is the process of using a third party program for sending out professional business-related...
read moreEmail Marketing – MailChimp vs. Constant Contact
Which should I use, Constant Contact or MailChimp[1]? Over the last four years, I have used both of these third-party applications for email marketing. I have been passionately supportive of both of them at various times. The distinctions between the two boil down to two issues, but first let’s look at what they can do. Email marketing is fundamental to the way many businesses operate today. It is very, very difficult to manage emails of a marketing nature through regular Outlook, Gmail, or web-based email programs. For one reason, you cannot tell whether or not your emails are being...
read moreTop 5 Email Marketing “Musts”
Small business owners are always looking for attention. Gaining the attention of customers, both new, potential, and current, is critical to their success. There are lots of ways to do that, but among the most popular are various forms of social media. Email marketing is one of those forms, as are Facebook, Twitter, Google+, etc. So here are the top five things you must be doing if you want to successfully incorporate email marketing into your business efforts – and we’ve created a useful acronym to make this easy to remember. E.M.A.I.L. Essentials: 1. Empower – Empower your readers...
read moreEmail as Social Media?
The idea that emails are social media seems wrong to some. However, emails are social media. Think about it. Social media means a method (media) of transmitting information that can be shared with one or more people (social), quickly and easily. Email fits that description, certainly, and there are quite a few email marketing services that will tell you the same thing (of course in fancier terms). But how do you get your emails to get opened or shared? Here are a few simple tips that surprisingly, people skip much of the time. 1. Be sure to include a sharing option for your email that...
read moreFree Resources!
Behind the Scenes via Instagram
