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All Posts Tagged Tag: ‘business page’

Everyone Likes a Good Picture

Pdi Insights

Now that Facebook has rolled out their new Insights layout, it’s pretty easy to see one of Facebook’s core principles of communication. We “see” better than we read.  This fits nicely into the “worldview” they promoted when they introduced Timeline a while back. That has also been touted as truth in marketing recently. Social media is becoming more and more …

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Help Wanted!

Instagram Logo

Recently, we offered the opportunity for our “Insider’s Only” email subscribers to join us in a very limited group of “testers.” The folks were asked to sign up to participate in an Instagram contest that begins next week and includes a prize and potential fame! Behind the scenes we are testing a few tools and applications for Instagram, and we’ll …

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Facebook – Highlighting Posts by Others

Highlighted Posts

Imagine that someone posts something great onto your Facebook Business Page. Maybe it’s a great compliment, or maybe they talk about what wonderful service they got from one of your staff members. It might even be something that they share on your wall that’s just worth passing on to your Fans. There’s an easy way to make sure that post …

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Should I Create More Than One Business Page?

Multiple Brand Pages

Many business owners are serial entrepreneurs. Or said another way, their visions for products and services extend beyond a single business. That’s not unusual. The truth is most people wear more than one hat in life – parent, employer/employee, child, caretaker, spouse, etc. – so why wouldn’t businesses have a similar experience? When it comes to marketing those different endeavors, however, …

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Facebook Networking

social media marketing houston texas

One of the lesser-used features of Facebook is the ability to do some business-to-business (B2B) networking with it. Most business owners feel fairly satisfied if they have their business Page up and running smoothly, but stopping there is limiting the power of Facebook. Just like you would find it helpful to attend networking events as a business leader in real …

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What Does Facebook Graph Search Mean to Your Facebook Business Page?

graph search optimization checklist

Social media marketing is an ever-changing field. In part, that’s because social networks are constantly updating features, and so business owners and marketers must stay in a constant learning mode. Facebook’s Graph Search is an excellent case in point. The service hasn’t even been rolled out to all Facebook users yet, and there is much wide-spread speculation about how powerful …

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Facebook Graph Search – 3 Things To Do Now

Facebook Graph Search1

Facebook Graph Search has been dominating social media news this week. It may or may not continue to do so, but it’s important to understand how it affects you – whether you’re using Facebook for business OR personal use. This one is an across-the-board change, and every Facebook user needs to understand a few things about it. Graph Search, once …

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3 Effective Uses for Promoted Posts

Promoted Posts

Promoted Posts on Facebook have been around long enough now that most marketers and social media consultants have experimented with them in a variety of ways. As a business owner, whether you’re trying to do your own social media marketing, you have a team of marketing staffers, or you have outsourced your social media, there are a few things you’ll …

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Facebook Tagging Etiquette

Facebook Tagging Etiquette

One of the wonderful things about Facebook is that it’s meant to be social. Often, that shows up in the form of Facebook “tags.” A tag is when you link your post or image to another person’s Facebook account. The post you’ve made shows up on both your wall and their wall, and so more folks will see the post. …

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Top 3 Things I Love About Google+

3 Google Plus To Love

Google+ is an interesting social media platform for the business owner. It’s loved, hated, ignored, misunderstood, and more often than not, confusing. When considering what I love about Google+ marketing for this Top 3 series, my Top 3 were not as obvious to me. In fact, I wasn’t sure that I could come up with three favorite things at first. …

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