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All Posts Tagged Tag: ‘connections’

7 Ways Social Media Can Bust Or Build Your Business

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Social Media – Building It vs Blowing It! Recently, some of the Polka Dot Impressions team members spoke to the Fort Bend Chamber of Commerce at their monthly Lunch and Learn. The topic was “7 Ways Social Media Can Bust Or Build Your Business.” Below are the slides from that presentation, as well as some of the supporting notes for …

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The Fab Four Of A Target Audience

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When you clear away the ego involved in social media marketing (how many Followers did you pick up this week, how popular was your last blog post, did the recent Infographic go viral, etc.), a single question remains: Are you reaching your target audience with information that serves them and facilitates a strong relationship?  Tweet this This question presumes two …

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How Not To Damage Your Business With Social Media

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Social media marketing, when done strategically, creatively and thoughtfully, can build your business. Or, it can cause significant damage with your customers. I can’t tell you how many businesses have approached me with this question “Can you do my social media?” You would think my automatic response would be “Of course, we can do your social media.” It’s not. It …

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5 Minute Networking Tips For Twitter

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Busy is an understatement these days for most professionals.  You’re busy, I’m busy, and everyone we know is busy. Some would say that because of this, we are getting less and less value from social media networking and that all our networks are becoming like uncapped fire hydrants – spewing forth content too dense and too forceful to be of …

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Paper—Facebook’s New App

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It rolled off the virtual press on Feb 3 (in America for iPhone only) and already it’s in the list of best new apps in the app store. You have to admit though, Facebook was definitely leading up to a change—what with the typical newsfeed becoming primarily shared links and visuals. The days of the short Facebook status and occasional …

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Two Quick Ways To Post On LinkedIn

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These two tools have been around for some while, but most people on LinkedIn don’t know of them. We think they are very helpful when you manage multiple social media profiles for your company or for yourself. Adding the “Share on LinkedIn” plugin for Chrome, Firefox, Safari and Internet Explorer With this button on your toolbar, you can share useful …

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Where Tumblr Meets Marketing

Where Tumblr Meets Marketing

Who is on Tumblr? …. Who knows what Tumblr is? …. If you have no response to either question, you may be older than 25. Tumblr began in February 2007 by a guy named David Karp. It’s a medium for expression of thought and is much like a blog, but more concise. It’s for those communicators who want to share …

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LinkedIn Profile Changes

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Have you ever wanted to make a few changes to your LinkedIn profile, but without telling everyone about these edits?  That’s the subject of this video tip, inspired by a recent question from a friend of mine. Check out the video, or follow the transcript below, and let us know if you have other questions about your social media profiles! …

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The Value of LinkedIn Endorsements

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(This is a follow-up article to an earlier blog in which we shared our initial impression of LinkedIn’s “Endorsements.”) When LinkedIn unveiled its new “Endorsements” section, I don’t imagine that it intended for them to mute LinkedIn’s image as a professional social media site. Yet, I have to wonder if that is exactly what is happening. I receive notifications daily …

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How To Create a Twitter List

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Personally, Twitter is probably my favorite social media network. I love the power behind its Search feature, the ability to connect to others who might otherwise be “out of reach” to me, the real-time nature of the content, etc. But when I share that with some folks, they often complain about the “noise” on Twitter. “There are just too many …

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