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All Posts Tagged Tag: ‘consulting’

Social Media Explained

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Social media networks are so very different. Each has a distinct set of characteristics, reasons why some folks use it and others do not, and best practices for marketing tactics. If you employ one strategy across all networks, or automate your posts from one platform across others, you will find that your results diminish on some networks. Therefore, it is …

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Risk Management in Social Media

Social Media Risk Management

If your business has a presence on social media it is essential to practice risk management. Traditionally when one thinks of risk management in business one thinks of policies and procedures in place to reduce the risk of accidents in the workplace, safety during natural disasters, protection from fraud and theft, protection from sexual harassment litigation, credit risks and confidentiality/privacy …

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Social Media Audience or Community?

social media audience or community

Every social media brand launches their social networks to an audience. It’s important to have a good understanding of your target customer when you begin the marketing campaign or launch the social network so that your audience is well-defined and your content is relevant to that audience. But social media success comes when that audience becomes a community. Let’s look …

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Social Media – Is It Valuable?

Social Media Value

If there is one thing that comes up repeatedly in working with clients in a variety of industries, it’s the question of “value.” However, this word is seldom used in these discussions. Words like ROI, cost per platform, time, expense – these are the words most frequently used. But at the heart of them another word is really at stake—“value”. …

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Small Business and Social Media

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Every business should undergo the “do or die” syndrome more than once. It forces you to reassess your priorities, your core values, and your uniqueness. Why do folks do business with you? Why do you do business with them? These are questions that I have the privilege of asking on a regular basis since I have invested in myself and …

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Social Media Marketing In 15 Minutes Per Day

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Business owners may feel that social media marketing is a giant black hole in which employees and staff get sucked into, never to return. There is no question that this can happen if time isn’t managed. Social media is fun, it’s entertaining, and it wouldn’t absorb the attention of millions if it weren’t engaging. However, the business owner usually has …

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Social Media Day Wrap Up

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We had a great event in Fort Bend County, TX this weekend! We celebrated Social Media Day along with hundreds of other cities across the globe. The event, sponsored originally by Mashable, Inc. was in its third year, and it proves to be bigger every year! Our event was attended by about 30 folks from a variety of businesses, some …

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Time Management in Modern Settings

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The other day I stumbled on an article from 2009. It was shared in an online group I belong to, and the content was very interesting as it relates to how business gets done. While the terms used were geared to the computer programming industry, the article describes two types of schedules that people keep in business – the “maker’s” …

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Warning: This Is a Social Media Rant!

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Yes, I do actually read the tweets of those that I follow on Twitter. Yes, I do actually care about the Fans on my Facebook page and whether or not my topics are interesting for them to engage with. Yes, I realize that this means I may or may not have huge numbers of Followers or Fans, but those with …

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Creating a Comment Tree for Better Social Media

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Have you thought about the tone or voice you create when you interact with social media? As a business leader, using social media can be ineffective if you aren’t also guarding your reputation and brand closely. Part of that brand is your voice, the things you stand for and the way in which you interact with others. If you happen …

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