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All Posts Tagged Tag: ‘customer engagement’

Speaking The Languages Of Social Media

languages of social media

One of the more challenging things to learn in social media is the difference between “voice” and personality. While it’s true that people prefer to interact with people, not “faceless” brands, there is an art to giving a brand its “voice,” and an even more complicated process of engaging through social media as a brand in voice, not as an …

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How Not To Damage Your Business With Social Media

how-not-to-damage-your-business-with-social-media

Social media marketing, when done strategically, creatively and thoughtfully, can build your business. Or, it can cause significant damage with your customers. I can’t tell you how many businesses have approached me with this question “Can you do my social media?” You would think my automatic response would be “Of course, we can do your social media.” It’s not. It …

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14 Top Tools Of Effective Social Media Marketing

14 Top Tools Of Effective Social Media Marketing

There are a lot of tools out there for social media marketing. There are so many, in fact, that it can be overwhelming for a business owner to decide what works and what doesn’t when getting started. I’ll admit, I’m a chaser of the “new and shiny” to some extent, but there are some tools that I keep coming back …

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Facebook’s Pages Update

Facebook Pages Update

The ever-changing Facebook has done it again! An update will arrive in the coming days, according to Facebook for Business. With every change, a marketer needs to know the effects on him and his fans, and this update could affect some business owners depending on their particular marketing methods. The highlights of this update are: The update will arrange a …

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Social Media Supply And Demand et al

Social Media Supply And Demand

On a regular basis, I review articles, blogs and videos (my least favorite, and I’ll tell you why in a minute) to review the latest trends, see what’s shifting in social media marketing, look at new tools coming available, etc. It’s part of my daily “continuing education,” and it takes a fair amount of time every day. Social media changes …

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9 Email Marketing Tips For Success

9 Email Marketing Tips

It’s been a while since we’ve addressed helpful tips on email marketing, so we thought we would share with you what we’ve found after some experimentation with our own email marketing. Anyone who uses an email opt-in list for business has the same ultimate goal whether you call it lead generation, direct sales, or something else. It’s all the same …

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5 Minute Networking Tips For Twitter

twitter-networking

Busy is an understatement these days for most professionals.  You’re busy, I’m busy, and everyone we know is busy. Some would say that because of this, we are getting less and less value from social media networking and that all our networks are becoming like uncapped fire hydrants – spewing forth content too dense and too forceful to be of …

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Wave Off! Say ‘No’ To Fake Fans

Wave Off

Why You Should NOT Buy Fake Fans and Followers It’s tempting to do whatever you can to get Fans on Facebook, Followers on Twitter and build up those numbers on a business profile. The pressure to build those numbers comes from a wrong understanding that large numbers of Fans and Followers must mean your product is better than your competitors’ …

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Really Knowing Your Audience

online survey

The other day, I was on a webinar where the presenter said, “I can tell you 3 things that every single one of my target audience has in common.” They went on to describe 3 very specific things that would describe their audience, and much to my surprise, I had been totally “pegged” by their assessment. Is that a bad …

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The Facebook Gauntlet of Engagement

hurdle of Facebook

It seems that as Facebook continues to fine tune it’s Timeline for the 1.5 billion users, it is making it more difficult for business users to get noticed. The largest social media site has once again changed its EdgeRank algorithm. The changes are making it more difficult for a business to be seen by those who have “Liked” a business’s …

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