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All Posts Tagged Tag: ‘customer engagement’

Facebook’s Pages Update

Facebook Pages Update

The ever-changing Facebook has done it again! An update will arrive in the coming days, according to Facebook for Business. With every change, a marketer needs to know the effects on him and his fans, and this update could affect some business owners depending on their particular marketing methods. The highlights of this update are: The update will arrange a …

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Social Media Supply And Demand et al

Social Media Supply And Demand

On a regular basis, I review articles, blogs and videos (my least favorite, and I’ll tell you why in a minute) to review the latest trends, see what’s shifting in social media marketing, look at new tools coming available, etc. It’s part of my daily “continuing education,” and it takes a fair amount of time every day. Social media changes …

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9 Email Marketing Tips For Success

9 Email Marketing Tips

It’s been a while since we’ve addressed helpful tips on email marketing, so we thought we would share with you what we’ve found after some experimentation with our own email marketing. Anyone who uses an email opt-in list for business has the same ultimate goal whether you call it lead generation, direct sales, or something else. It’s all the same …

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5 Minute Networking Tips For Twitter

twitter-networking

Busy is an understatement these days for most professionals.  You’re busy, I’m busy, and everyone we know is busy. Some would say that because of this, we are getting less and less value from social media networking and that all our networks are becoming like uncapped fire hydrants – spewing forth content too dense and too forceful to be of …

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Wave Off! Say ‘No’ To Fake Fans

Wave Off

Why You Should NOT Buy Fake Fans and Followers It’s tempting to do whatever you can to get Fans on Facebook, Followers on Twitter and build up those numbers on a business profile. The pressure to build those numbers comes from a wrong understanding that large numbers of Fans and Followers must mean your product is better than your competitors’ …

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Really Knowing Your Audience

online survey

The other day, I was on a webinar where the presenter said, “I can tell you 3 things that every single one of my target audience has in common.” They went on to describe 3 very specific things that would describe their audience, and much to my surprise, I had been totally “pegged” by their assessment. Is that a bad …

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The Facebook Gauntlet of Engagement

hurdle of Facebook

It seems that as Facebook continues to fine tune it’s Timeline for the 1.5 billion users, it is making it more difficult for business users to get noticed. The largest social media site has once again changed its EdgeRank algorithm. The changes are making it more difficult for a business to be seen by those who have “Liked” a business’s …

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The Social Media Habit

Social Media Habit

As with anything that does not come naturally, being inconsistent with your social media activity can take a toll on your business’s return. We are at the point in the era of social media that if a customer doesn’t see much activity on your Facebook page or website, they assume you’re not competent. You don’t seem very present and therefore …

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Facebook Notifications Tool

Facebook Notifications Tool

Are you educating your Fans? You have heard us say this before, but if Facebook is included in your marketing strategy, it is becoming more important all the time to think about your Fan engagement. “How do I increase Engagement?” you ask? That is a constant question on Facebook. It doesn’t really seem to matter who you talk to, there …

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3 Easy Steps To A Winning Pinterest Strategy

3 Easy Steps To A Winning Pinterest Strategy

What is the fastest growing social media platform? Which social media platform has the highest number of click through and sales conversion rates? What social media platform sends shoppers to websites where they spend 10% more than when referred through other social media platforms? The answer to all three questions is Pinterest! Are you surprised? If you actively use a …

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