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All Posts Tagged Tag: ‘Facebook’

Facebook’s Pages Update

Facebook Pages Update

The ever-changing Facebook has done it again! An update will arrive in the coming days, according to Facebook for Business. With every change, a marketer needs to know the effects on him and his fans, and this update could affect some business owners depending on their particular marketing methods. The highlights of this update are: The update will arrange a …

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Paper—Facebook’s New App

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It rolled off the virtual press on Feb 3 (in America for iPhone only) and already it’s in the list of best new apps in the app store. You have to admit though, Facebook was definitely leading up to a change—what with the typical newsfeed becoming primarily shared links and visuals. The days of the short Facebook status and occasional …

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The Demise Of Sponsored Stories

Demise Of Sponsored Stories

You’re headed out to your favorite restaurant. As you pull up to a red light, you notice movement to your left. Your coworker is in the adjacent car waving at you. After a brief conversation between car windows, she asks you where you’re headed, so you mention driving to the restaurant. She says she has never eaten there, but is …

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The Facebook Gauntlet of Engagement

hurdle of Facebook

It seems that as Facebook continues to fine tune it’s Timeline for the 1.5 billion users, it is making it more difficult for business users to get noticed. The largest social media site has once again changed its EdgeRank algorithm. The changes are making it more difficult for a business to be seen by those who have “Liked” a business’s …

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Social Media – 2013 Trends Become 2014 Tips

Social Media 2013 Trends Become 2014 Tips

Sometimes, in order to get clarity around a topic, it helps to narrow it down to a single phrase. As a business or strategic exercise, this is often done to focus in on what’s important, the next steps, or a company’s core values. Social media marketing is no different. Sometimes it helps to narrow down the distinctions between platforms in …

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Facebook Notifications Tool

Facebook Notifications Tool

Are you educating your Fans? You have heard us say this before, but if Facebook is included in your marketing strategy, it is becoming more important all the time to think about your Fan engagement. “How do I increase Engagement?” you ask? That is a constant question on Facebook. It doesn’t really seem to matter who you talk to, there …

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Facebook Stars – What’s Up With These?

Facebook Stars 2

Have you wondered about the “new” stars showing up on your Facebook business Page? They’re not exactly new, but you don’t have the option of ignoring them any longer, either. Here’s the scoop. These stars are the result of the Reviews you have gotten on your Business, and they are tied to local businesses or brands. In other words, if …

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Posting Tips For Social Media Marketing

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How often should you post? What should you do with your blogs? Is there a magic number of tweets per day? These are common questions in social media marketing, so we have put together a posting tips checklist by social network to get your marketing aligned with current strategies that work. Note:  Each business is unique and has a distinctive …

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The Problem With Hashtags On Facebook

Hashtag

Facebook has a problem with hashtags and it’s you. You are too private, and as a result, hashtags may never take off on Facebook no matter how badly Facebook wants them to. What would Twitter or Instagram be without the hashtag? Confusing, busy, overwhelming even, right? Not everyone likes them, but hashtags serve a valuable function on those social media …

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Social Media Marketing Basics

Social Media Marketing Basics

One of the questions we are asked most frequently is, “What are the top 3 things I need to do on (insert social media network here).” That’s not a straight-forward question because social media marketing is not as formulaic as you might think. Each business has its own unique services, products, resources, branding, etc. to consider, as well as the …

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