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All Posts Tagged Tag: ‘google’

Do I Need To Be On Google Plus?

Do I Need To Be On Google Plus

When I have been asked that question recently, I realize that I am bigger fan of Google+ than I think am. I’m not alone. Users have been quick to sign on to this social media site. However, these “users” very often fail to use Google+ effectively, if at all beyond a Gmail account. When searching Google+ on behalf of clients, …

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Social Media – 2013 Trends Become 2014 Tips

Social Media 2013 Trends Become 2014 Tips

Sometimes, in order to get clarity around a topic, it helps to narrow it down to a single phrase. As a business or strategic exercise, this is often done to focus in on what’s important, the next steps, or a company’s core values. Social media marketing is no different. Sometimes it helps to narrow down the distinctions between platforms in …

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Google+ – What’s New?

Google Plus Whats New1

Been on Google+ lately? Google+ has new features racing out of the company’s ever-creating engineering division. 2013’s list of additions includes sometimes subtle tweaks, such as an alternate text placement or on occasion contains a significant adjustment to the Google+ user, in the instance of the layout redesign that rolled out in May. The most notable modifications are the changes …

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8 Tips for Creating A Personal Google+ Profile for the Professional

8 Tips For Google Profiles

So perhaps you’ve been avoiding that leap to Google+. Why do you need another personal social media profile you ask? The problem with that question is that you are comparing Google+ (G+) to your experiences with Facebook, LinkedIn, or Twitter. That would be a mistake. G+ is not like these other networks. Each social network has its own nuance and …

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Top 3 Things I Love About Google+

3 Google Plus To Love

Google+ is an interesting social media platform for the business owner. It’s loved, hated, ignored, misunderstood, and more often than not, confusing. When considering what I love about Google+ marketing for this Top 3 series, my Top 3 were not as obvious to me. In fact, I wasn’t sure that I could come up with three favorite things at first. …

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The Difference Between a Facebook Strategy and a Google+ Strategy

Facebook Vs Google

For the business owner, marketing with social media has its challenges. Among the questions that face you in your marketing, is how to best use the different social media platforms – Facebook, Twitter, Google+, LinkedIn, etc. – to promote your business and your services. There are many reasons to be active on all of the major platforms, but in this …

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Customer Service Testimonials

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Grab a cup of coffee or your favorite beverage – I’m going to tell you a little story. This is a story of two teenagers on summer break, but it could have been any two people, anywhere. This story takes place in the Richmond, TX area, where there are three separate pizza delivery companies in a close proximity to the …

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To Automate Posts or Not?

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Having heard all of the arguments for and against, and based on some of my own experimentation, whether or not you automate posts through social media still gets answered with, “It depends.”  So, focusing on the 4 major platforms, let’s look at some of the variables. The “Pros,” or reasons for using 3rd party software for auto-posting to the various …

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The 3 Cogs of Social Media

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Social media has multiple personalities and multiple purposes. No matter how you engage with social media, you need to be aware of the nuances, or you’ll likely find that it doesn’t suit you. It’s not just a trivial chatter platform, and it’s not just about networking. It’s more than just selling a product, but it can be about that – …

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Privacy Isn’t Private

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Perhaps it’s time to revisit privacy versus private for social media use. While seemingly similar, those two words are in fact, very different in application with all the changes going on in social media platforms right now. SOPA and PIPA have fueled the fire of this issue and changes to the two primary contestants in this race, Google+ and Facebook, …

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