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All Posts Tagged Tag: ‘how to market’

Social Media – 2013 Trends Become 2014 Tips

Social Media 2013 Trends Become 2014 Tips

Sometimes, in order to get clarity around a topic, it helps to narrow it down to a single phrase. As a business or strategic exercise, this is often done to focus in on what’s important, the next steps, or a company’s core values. Social media marketing is no different. Sometimes it helps to narrow down the distinctions between platforms in …

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3 Easy Steps To A Winning Pinterest Strategy

3 Easy Steps To A Winning Pinterest Strategy

What is the fastest growing social media platform? Which social media platform has the highest number of click through and sales conversion rates? What social media platform sends shoppers to websites where they spend 10% more than when referred through other social media platforms? The answer to all three questions is Pinterest! Are you surprised? If you actively use a …

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Tablet Use in the U.S.

Tablet Use In The US

Marketing efforts for businesses should include social media planning strategies to reach tablet computer users. In the past three years the number of American adults who own a tablet has increased by 30 percentage points. The Pew Internet and American Life Project surveyed 2,252 adults and the results show significant increase in mobile tablet computer usage. Whereas smartphones are the …

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The Truth About Hashtags

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Hashtags have been all the rage these days now that Facebook has incorporated their use into their platform. Hashtags have been around on other platforms for a while, but what’s new is that you can use them on Facebook and expect to get searchable results now, too. Therein lies the key to hashtags – on every social media network. They …

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Social Media Basics – Two Strategies (Part 2)

Social Media Basics 2

In our previous blog, we began exploring two basic strategies for social media marketing – the Search Strategy and the Content Strategy. To review, the Search Strategy is the process of getting your business “found” through SEO, backlinks, and website development. The Content Strategy is about creating or sharing relevant blogs, articles, or videos to create credibility, thought leadership, or …

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Social Media Basics – Two Strategies (Part 1)

Social Media Basics

When it comes to marketing your business with social media, there are essentially two basic strategies. They are intricately connected, but the methods used in the different strategies are different. To explore this concept, we’ll make a few assumptions: 1. All businesses want to make money. 2. All marketing, even social media marketing, should contribute to lead generation. 3. All …

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Social Media – Split Testing

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There are many things to which you could compare social media marketing, but one common element has to be present. Social media marketing is a fluid, evolving, dynamic process that never rests. To undertake this kind of marketing you must understand that what worked yesterday may not work today, and what “so and so” did, might work for them, but …

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Social Media Marketing In 15 Minutes Per Day

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Business owners may feel that social media marketing is a giant black hole in which employees and staff get sucked into, never to return. There is no question that this can happen if time isn’t managed. Social media is fun, it’s entertaining, and it wouldn’t absorb the attention of millions if it weren’t engaging. However, the business owner usually has …

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Social Media is Like a Marshmallow

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When you’re launching a new business or trying to grow an existing one, there’s a temptation to think, “I’ll just get on all the social media networks, and that’ll bring in the business I need.” The leading social media platforms nag at your attention, vying for a dominant place in your schedule like marshmallows in your hot chocolate, but is …

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You Don’t Have a Blog? You’re Losing Money…Period!

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Today, we are proud to welcome our first guest blogger, Rick Ellis, of Tomorrow’s Online Marketing. Rick has a lot to share on the subject of business blogging, and we hope you’ll utilize the tips he shares here. As a representative of a TopOnlineMarketingFirm, I’m often asked, “Rick should my company have a blog?” The answer is, “You can’t afford …

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