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3 Easy Steps To A Winning Pinterest Strategy

3 Easy Steps To A Winning Pinterest Strategy

What is the fastest growing social media platform? Which social media platform has the highest number of click through and sales conversion rates? What social media platform sends shoppers to websites where they spend 10% more than when referred through other social media platforms? The answer to all three questions is Pinterest! Are you surprised? If you actively use a …

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4 Reasons To Use Instagram and 4 Instagram Strategies

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If you have been following Polka Dot Impressions for any length of time, then you will recognize one of our fundamental social media best practices: You don’t have to be on every social network. It’s better to operate a few social networks well, than a lot of them poorly.[1] To that end, it is only very recently that we have …

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Password Security

Password Security

In case you missed it today, the official Burger King Twitter account (@burgerking) was hijacked by someone who renamed the account McDonalds. Pretty funny, right? Well, not if you’re Burger King and you’ve worked hard to get those 86K+ Followers! (That number fluctuated wildly during this time, too!) Details are still coming out, and the account was suspended in less …

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Reevaluating Social Media

Reevaluating Social Media

One of the most common things I hear when meeting with business owners about their past social media efforts is, “It just didn’t work for me.” That always leads to a familiar conversation about goals. “What were the goals of your social media?” “How did you set out to reach those goals?” The wording may be different from person to …

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8 Tips for Creating A Personal Google+ Profile for the Professional

8 Tips For Google Profiles

So perhaps you’ve been avoiding that leap to Google+. Why do you need another personal social media profile you ask? The problem with that question is that you are comparing Google+ (G+) to your experiences with Facebook, LinkedIn, or Twitter. That would be a mistake. G+ is not like these other networks. Each social network has its own nuance and …

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A Numbers Game, a Game of Numbers, or Something Else?

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There is a temptation in social media to focus strictly on numbers. Numbers of Fans, numbers of Followers, numbers of Repins, Connections, etc. Pick your social media platform, and you’re likely to have a measurement benchmark related to numbers. Numbers aren’t the “be all, end all” that everyone might think they are, but they also aren’t evil. They’re just a …

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Top 3 Things I Love About LinkedIn

Top 3 To Love About LinkedIn

Recent reports have indicated that LinkedIn is not the most widely used social media network, but it spite of that, it has consistently been a part of the professional branding experience. Let me explain what I mean. In a recent study, it was found that the average time spent on LinkedIn per month is 21 minutes. That’s not a lot …

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Friday Flick-LinkedIn Answers

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Today’s Friday Flick is about using an element of LinkedIn that many folks don’t know about. LinkedIn is perceived to be “just an online resume,” but it is much more than that. Having a robust profile, including a summary that uses key words, skills, previous job histories and recommendations is just the first step. Once your profile is complete, it’s …

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Social Media Day Wrap Up

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We had a great event in Fort Bend County, TX this weekend! We celebrated Social Media Day along with hundreds of other cities across the globe. The event, sponsored originally by Mashable, Inc. was in its third year, and it proves to be bigger every year! Our event was attended by about 30 folks from a variety of businesses, some …

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The Core of Social Media

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How well can you recite or explain your own core values in business? Do your staff members know them from a plaque on the wall or by experientially “doing” of business? These are important questions when it comes to social media for one simple reason. Social media is the most obvious and “loud” place to demonstrate your core values for …

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