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All Posts Tagged Tag: ‘marketing’

‘Twas The Moment B4 #Hangout

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It was eve of the Hangout, the biggest this year. The message delivered, the reach far and near. The earbuds would once again enter canals With content perhaps good, hopefully not banal. The speakers were clearing and rehearsing their voices Anticipating many content editing choices. High hopes were held by those watching screens That morsels from thought leaders they would …

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Privacy Basics via Facebook

Privacy Basics Via Facebook

What is Privacy Basics? The short answer is, Privacy Basics is bad for marketing but good for Facebook users in general. The long answer is, well, it’s complicated. Privacy Basics – The Basics On January 1, 2015, Facebook will be rolling out some changes. Imagine that – a social network making changes! (Sarcasm intended.) New features, new controls, blah, blah, …

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The Future Of Internet Marketing

Future Of Internet Marketing

The online world is changing all the time. How is it impacting internet marketing? At a recent networking meeting the challenges presented by these changes generated myriad reactions and insightful ideas. The discussion centered on the work of search engine optimization (SEO) and social media marketing. Which is more important—content marketing or SEO? It generated a lot of talk. It …

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When Social Media Gets Boring

When Social Media Gets Boring

My Social Media Mistake I made a mistake recently. I unplugged. Other than calls or texts from family, I managed to go two full days without getting online or using my SmartPhone. Two. By doing that, I got some rest, sat in the sun, enjoyed some restaurants in a new town, and it was great. Unfortunately, though, it created some …

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Facebook, Which Way Is The Wind Blowing?

Facebook Wind Blowing

What’s Working On Facebook? This is not a rant. This is a reality check. This is an opportunity to ask yourself a question. Which way is the wind blowing on Facebook? How does that affect your Facebook marketing strategy? Let’s get real on this one. Does Facebook still “work” for marketing? Yes. Does it work like it used to? No. …

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The Fab Four Of A Target Audience

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When you clear away the ego involved in social media marketing (how many Followers did you pick up this week, how popular was your last blog post, did the recent Infographic go viral, etc.), a single question remains: Are you reaching your target audience with information that serves them and facilitates a strong relationship?  Tweet this This question presumes two …

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Mobile Apps Are About Value

Mobil Apps Are About Value

Have you ever thought about how many apps you’ve downloaded for your mobile phone and then not used? In the mobile world of social media, apps make all the difference if they’re worth it! Reasons For Mobile Apps Many businesses have made mobile apps a part of their growth strategies. But, before you click on the next “Create Your Business …

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3 Obstacles For Social Media Marketing

social media marketing obstacles

Rarely do we talk about ourselves at Polka Dot Impressions, but on occasion, we have something personal to say. When we launched our social media marketing agency, it was originally the vision of a single person. That has changed. And in much the same way that changes happen all the time in social media marketing, businesses have to be prepared …

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Speaking The Languages Of Social Media

languages of social media

One of the more challenging things to learn in social media is the difference between “voice” and personality. While it’s true that people prefer to interact with people, not “faceless” brands, there is an art to giving a brand its “voice,” and an even more complicated process of engaging through social media as a brand in voice, not as an …

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Sneaky Facebook Updates Their Mobile App

Updates to Facebook Mobile App

Every now and then we hear a big splash about updates to Facebook. But on occasion, Facebook sneaks out an update or two that you don’t even know about until you realize something is different. Recently, sneaky Facebook updates came out again, and you may not even realize that it’s affecting your News Feed. Facebook News Feed Choices For some …

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