All Posts Tagged Tag: ‘online marketing’

The Machine of Social Marketing Strategy

Social Marketing Strategy to Use for Each Social Platform

Social media marketing is like building a machine. You need an appliance that delivers repeatable results. Experiment with what pieces work and use those often. When every cog is in place, it runs consistently. Keep it oiled with quality content, and it lasts. When one piece becomes worn down, replace it with a fresh technique and pay attention to whether it functions properly. It’s …

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Social Media Lessons To Be Learned From Blurred Lines

Social Media Lessons From Blurred Lines E1427168468266

What social media lessons can come from the recent multi-million dollar court case? The family of Marvin Gaye will receive nearly $7.4 million after a California judge ruled that Gaye’s music was stolen by Pharrell Williams and Robin Thicke and used in the 2014 smash hit Blurred Lines. Williams and Thicke claimed they were inspired by, but did not use …

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Which Social Platforms Should Your Business Use in Social Media?

Social Platforms To Use in Social Media

Performing at 100% in one area is better than performing at 50% in two. In a perfect world, we would all work at full capacity, achieve any goal we wanted every single time, and dominate every field. But it’s not a perfect world, and no matter how lofty our intentions, we often can’t execute numerous objectives at the same time. …

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10 No-No’s in Social Media Marketing [Infographic]

Social Media Marketing 10 No Nos Infographic

Social media marketing is full of good people doing good things for their businesses and organizations. However, some people develop bad habits along the way, habits that harm rather than build up. Are you doing damage with your marketing? Are you making the most of what social media can do for you? These 10 bad habits are the most common …

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The Dilemma Of Digital Marketing Diversification

digital marketing diversification

I spend a fair amount of time each week on social media research. I look at what others are saying and doing, monitoring trends, reading articles from influencers as well as the more obscure social media folks. Staying on top of digital content marketing and social media strategies is not a small task anymore. It takes a lot of time, …

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Social Media Alignment – Take The Time To Get It Right [Infographic]

Social Media Alignment

From time to time, realigning your social media efforts is called for in business. Whether it’s an annual audit, a change in direction for your company, or just internal housekeeping, maintaining clean, accurate and up-to-date social profiles is important to your brand or organization, and a social media alignment is in order! Here are several areas on which to focus …

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The Who, What, When, Where & Why of Social Media Marketing (SMM)

Who What Where SMM

Ever wondered what really goes into a business’s Social Media Marketing (SMM)? Want to know why your business needs a SMM campaign? Let me itemize it for you with the traditional “Who, What, When, Where, Why” questioning style to give you some takeaways for your own business. WHO benefits from professional SMM? The business owner– that’s you! When social media …

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Should You Buy Followers? What’s The Catch?

Should you buy followers?

In social media, anyone can buy Fans and Followers – very cheaply, in fact. We’ve had more than one conversation with potential clients who want a “quick turnaround” which is code for buying Followers in order to achieve big numbers really fast. I’m not talking about targeted ad campaigns here; I’m talking about purchasing Fans and Followers through a third …

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Are You Getting An ‘F’ In Social Media?

Are You Getting An F In Social Media

No one sets out to fail. But many people set out ill equipped or with the wrong ideas when it comes to social media marketing. If a professional graded you, what kind of grade would your efforts earn? Certain behaviors will get you a failing score, an F, so let’s take a look at behaviors to avoid. The “F’s” of …

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When Social Media Gets Boring

When Social Media Gets Boring

My Social Media Mistake I made a mistake recently. I unplugged. Other than calls or texts from family, I managed to go two full days without getting online or using my SmartPhone. Two. By doing that, I got some rest, sat in the sun, enjoyed some restaurants in a new town, and it was great. Unfortunately, though, it created some …

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