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All Posts Tagged Tag: ‘online marketing’

The Who, What, When, Where & Why of Social Media Marketing (SMM)

Who What Where SMM

Ever wondered what really goes into a business’s Social Media Marketing (SMM)? Want to know why your business needs a SMM campaign? Let me itemize it for you with the traditional “Who, What, When, Where, Why” questioning style to give you some takeaways for your own business. WHO benefits from professional SMM? The business owner– that’s you! When social media …

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Should You Buy Followers? What’s The Catch?

Should you buy followers?

In social media, anyone can buy Fans and Followers – very cheaply, in fact. We’ve had more than one conversation with potential clients who want a “quick turnaround” which is code for buying Followers in order to achieve big numbers really fast. I’m not talking about targeted ad campaigns here; I’m talking about purchasing Fans and Followers through a third …

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Are You Getting An ‘F’ In Social Media?

Are You Getting An F In Social Media

No one sets out to fail. But many people set out ill equipped or with the wrong ideas when it comes to social media marketing. If a professional graded you, what kind of grade would your efforts earn? Certain behaviors will get you a failing score, an F, so let’s take a look at behaviors to avoid. The “F’s” of …

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When Social Media Gets Boring

When Social Media Gets Boring

My Social Media Mistake I made a mistake recently. I unplugged. Other than calls or texts from family, I managed to go two full days without getting online or using my SmartPhone. Two. By doing that, I got some rest, sat in the sun, enjoyed some restaurants in a new town, and it was great. Unfortunately, though, it created some …

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7 Ways Social Media Can Bust Or Build Your Business

Screen Shot 2014 08 25 At 12.08.36 PM

Social Media – Building It vs Blowing It! Recently, some of the Polka Dot Impressions team members spoke to the Fort Bend Chamber of Commerce at their monthly Lunch and Learn. The topic was “7 Ways Social Media Can Bust Or Build Your Business.” Below are the slides from that presentation, as well as some of the supporting notes for …

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3 Types Of LinkedIn Content You Should Be Sharing

LinkedIn Publisher 3 Types Of Content You Should Be Sharing

(This is an introduction to an article originally published on LinkedIn. You can read the full article HERE.) If you haven’t spent much time on LinkedIn lately, things have changed, and so should you. Although it’s still a highly valuable tool for job hunting, LinkedIn is much more than a resume platform. And, for those of you who’ve seen the shift …

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The Best Way To Get More Instagram Followers

Instagram followers

I’m assuming you have already constructed your business profile on Instagram. You’ve uploaded a great profile photo and filled out your business description. Maybe you’ve used Instagram for a while, but you need a boost in ideas to increase your Instagram followers. Well, my friend, I’ve got you covered. Read on! The “Basics” of Instagram Instagram is less about snazzy …

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14 Top Tools Of Effective Social Media Marketing

14 Top Tools Of Effective Social Media Marketing

There are a lot of tools out there for social media marketing. There are so many, in fact, that it can be overwhelming for a business owner to decide what works and what doesn’t when getting started. I’ll admit, I’m a chaser of the “new and shiny” to some extent, but there are some tools that I keep coming back …

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Google Plus Conversions

Google Plus Conversions

Google Plus is driving conversions, but we don’t mean just of the customer type! Recently, we spent about 3 hours mapping out Google properties with one of our clients on some Google Plus Pages (at least we thought they were Pages). Specifically, this client had created multiple Pages for the same local business before we began working with them. Some …

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The Content Writing Process

Content Writing Process

Second grade was the period that introduced me to the writing process. It was the grade in which I learned how to organize and present a unified composition. Little did I know how important this would be in marketing and business in the years to come. At the time, the process was tedious as a seven year old, but thanks …

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