The 411 on Foursquare
For those of you who regularly read this blog, you’ll know this is a diversion from our usual articles. Most often, we focus on the “big” networks in social media – Facebook, Twitter, LinkedIn, Google+, and Pinterest. However, there are many other social networks that businesses can use for marketing and branding – Tumblr, Vine, Instagram and Foursquare just to name a few. A recent Facebook comment about Foursquare made it clear, though, that perhaps an overview of this social network is in order. Foursquare launched in 2009 as a location-based social network. In simple terms,...
read moreFacebook Graph Search – 3 Things To Do Now
Facebook Graph Search has been dominating social media news this week. It may or may not continue to do so, but it’s important to understand how it affects you – whether you’re using Facebook for business OR personal use. This one is an across-the-board change, and every Facebook user needs to understand a few things about it. Graph Search, once it’s out of its Beta version, is the way folks will do a Search on Facebook. It will access Facebook information only, not information found on other sites or on the Internet at large. It will let you search across all of the actions and...
read morePrivacy Isn’t Private
Perhaps it’s time to revisit privacy versus private for social media use. While seemingly similar, those two words are in fact, very different in application with all the changes going on in social media platforms right now. SOPA and PIPA have fueled the fire of this issue and changes to the two primary contestants in this race, Google+ and Facebook, have kept this topic alive, so just for a minute, let’s consider this topic yet again. It comes down to privacy versus private. You can share all sorts of things to all sorts of places, but do you want to? Privacy settings can help on...
read more7 Timeline Tips
If you spend much time on Facebook, you won’t have been able to avoid the chatter about the official roll-out of Timelines. Facebook users are being given an opt-in time period, but rest assured, Timeline is here to stay. In fact, depending on the source you listen to, Facebook users will eventually not have a choice as to whether or not they use Timeline. So, here are some very basic things to keep in mind, in no particular order: 1. Once you activate the Timeline option, you have 7 days to clean up, delete, amend, etc. any of your past posts before your new look goes...
read moreFacebook Fan Page or Group?
Have you ever wondered whether you should be using a Facebook Business Page or a Group for your organization? There is a fairly simple question that I think will help you decide the better route for you. I’m not a big fan of groups on Facebook, unless it’s under the right circumstances. The major factor is based on how you answer this question. Do you intend to communicate publicly or not? Groups on Facebook are great for private conversation, but private doesn’t mean inappropriate. It means limited in scope. Fan pages, or business pages as they are called, are better for public...
read morePublic, Private, or In a Circle?
This may not be a popular position to take, but I have a social media question to pose today, and I’d love your feedback. First, let’s preface it with saying that I’m aware that someone will have a good answer that makes sense, and I applaud the social media platforms (Google+, Facebook, LinkedIn, etc.) who are taking steps to allow stricter privacy setting options. These are good things for those who are on social media regularly. But here’s a question for discussion. Consider This If there’s something that you don’t want some people to know about you, why would you post it...
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