Risk Management in Social Media
By Frankie Rodriquez If your business has a presence on social media it is essential to practice risk management. Traditionally when one thinks of risk management in business one thinks of policies and procedures in place to reduce the risk of accidents in the workplace, safety during natural disasters, protection from fraud and theft, protection from sexual harassment litigation, credit risks and confidentiality/privacy compliance. Those areas of risk management apply in social media as well. But social media also presents an unusual area to be vigilant about risk management. The nature of...
read moreFacebook Graph Search – 3 Things To Do Now
Facebook Graph Search has been dominating social media news this week. It may or may not continue to do so, but it’s important to understand how it affects you – whether you’re using Facebook for business OR personal use. This one is an across-the-board change, and every Facebook user needs to understand a few things about it. Graph Search, once it’s out of its Beta version, is the way folks will do a Search on Facebook. It will access Facebook information only, not information found on other sites or on the Internet at large. It will let you search across all of the actions and...
read moreTop 3 Things I Love About LinkedIn
Recent reports have indicated that LinkedIn is not the most widely used social media network, but it spite of that, it has consistently been a part of the professional branding experience. Let me explain what I mean. In a recent study, it was found that the average time spent on LinkedIn per month is 21 minutes. That’s not a lot of time over the course of the month, but when you consider some of the loveable things about LinkedIn, it’s easy to see why less time doesn’t mean less quality, and it’s widely touted as the most “elite” of the social media platforms… (If you’re...
read moreShould I Create a Facebook Page for My Business?
Today, a question was posed in a networking group that put me on my soapbox again. Essentially, the question was, “Should I create a Facebook page for my business if I don’t want to have to promote “Likes,” and I may not even update the page that often?” I realize I may be a bit more passionate about this than many, but here are some thoughts on this question. Short answer? Yes. You should. Long answer? Keep reading… Business pages on Facebook are public, not private. All of the content is open for viewing, unless the owner has added a “gate” to one of the secondary apps. The...
read morePrivacy Isn’t Private
Perhaps it’s time to revisit privacy versus private for social media use. While seemingly similar, those two words are in fact, very different in application with all the changes going on in social media platforms right now. SOPA and PIPA have fueled the fire of this issue and changes to the two primary contestants in this race, Google+ and Facebook, have kept this topic alive, so just for a minute, let’s consider this topic yet again. It comes down to privacy versus private. You can share all sorts of things to all sorts of places, but do you want to? Privacy settings can help on...
read moreFacebook Fan Page or Group?
Have you ever wondered whether you should be using a Facebook Business Page or a Group for your organization? There is a fairly simple question that I think will help you decide the better route for you. I’m not a big fan of groups on Facebook, unless it’s under the right circumstances. The major factor is based on how you answer this question. Do you intend to communicate publicly or not? Groups on Facebook are great for private conversation, but private doesn’t mean inappropriate. It means limited in scope. Fan pages, or business pages as they are called, are better for public...
read moreTwitter Lists
Today, in order to demonstrate the Twitter List feature, which by the way, could also be used in Facebook lists or Google+ Circles, I’ve created a Twitter list to share with you. I was recently asked, “Why would I want a list in Twitter anyway? Can’t I just read the feeds?” and this is my response. Every user of social media has their favorites, and likewise, I do too. There are some businesses that inspire or inform us, and for whatever reason, we tend to gravitate towards their messages time and time again. Sometimes it’s because we know them personally and can...
read morePublic, Private, or In a Circle?
This may not be a popular position to take, but I have a social media question to pose today, and I’d love your feedback. First, let’s preface it with saying that I’m aware that someone will have a good answer that makes sense, and I applaud the social media platforms (Google+, Facebook, LinkedIn, etc.) who are taking steps to allow stricter privacy setting options. These are good things for those who are on social media regularly. But here’s a question for discussion. Consider This If there’s something that you don’t want some people to know about you, why would you post it...
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