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All Posts Tagged Tag: ‘relationship’

3 Obstacles For Social Media Marketing

social media marketing obstacles

Rarely do we talk about ourselves at Polka Dot Impressions, but on occasion, we have something personal to say. When we launched our social media marketing agency, it was originally the vision of a single person. That has changed. And in much the same way that changes happen all the time in social media marketing, businesses have to be prepared …

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The Best Way To Get More Instagram Followers

Instagram followers

I’m assuming you have already constructed your business profile on Instagram. You’ve uploaded a great profile photo and filled out your business description. Maybe you’ve used Instagram for a while, but you need a boost in ideas to increase your Instagram followers. Well, my friend, I’ve got you covered. Read on! The “Basics” of Instagram Instagram is less about snazzy …

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Are You Using LinkedIn Groups?

Using LinkedIn Groups

LinkedIn Groups are like mini social networks– social networks in which all other users are strangers, yet are ones that care about the exact same business topics about which you care. We live in a time of hyper-information. And by “hyper,” I mean, lots of details, but not really quality stuff. Think about it. We are all walking experts on …

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Really Knowing Your Audience

online survey

The other day, I was on a webinar where the presenter said, “I can tell you 3 things that every single one of my target audience has in common.” They went on to describe 3 very specific things that would describe their audience, and much to my surprise, I had been totally “pegged” by their assessment. Is that a bad …

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How To Manage An Online Community

How To Manage An Online Community

The Golden Rule. You know it. Mom quoted the ancient lines every time you and your siblings quarreled. It’s the act of empathizing with those around you. “Do unto others as you would have them do unto you.” Every middle child, teammate, and colleague who has smooth interactions with others practices it. Just as it’s the key to face-to-face communication, …

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Social Media Audience or Community?

social media audience or community

Every social media brand launches their social networks to an audience. It’s important to have a good understanding of your target customer when you begin the marketing campaign or launch the social network so that your audience is well-defined and your content is relevant to that audience. But social media success comes when that audience becomes a community. Let’s look …

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How To Create a Twitter List

PolkaDotImpress On Twitter

Personally, Twitter is probably my favorite social media network. I love the power behind its Search feature, the ability to connect to others who might otherwise be “out of reach” to me, the real-time nature of the content, etc. But when I share that with some folks, they often complain about the “noise” on Twitter. “There are just too many …

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Social Holidays

Umbrella Graphic Final2

Social media is great for marketing. We talk about that all of the time. But as we give thanks for our family and friends, we want to point out one of the more obvious benefits of social media. It’s social. At a time when so many families are spread out for work or military service, we often lose touch with …

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Converting Goals Into Value

Umbrella Graphic Final2

Pete Cashmore, founder of Mashable, has said, “Attention is the new currency.” That is certainly true for marketers. When folks pay attention to what you’re saying – via any method of marketing – they are giving up time to listen to you. Time is a valuable commodity, and therefore if you’re using social media for marketing, make sure it’s worthwhile …

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Top 3 Things I Love About Twitter

Top 3 Things To Love About Twitter

Over and over again, I speak with business owners who don’t really “get it” when it comes to Twitter. Perhaps they are over-thinking it, or perhaps they haven’t been able to take the time to play with it a bit, but Twitter is one of my favorite social media platforms for a variety of reasons. However, if I had to …

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