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All Posts Tagged Tag: ‘reputation’

Are You Getting An ‘F’ In Social Media?

Are You Getting An F In Social Media

No one sets out to fail. But many people set out ill equipped or with the wrong ideas when it comes to social media marketing. If a professional graded you, what kind of grade would your efforts earn? Certain behaviors will get you a failing score, an F, so let’s take a look at behaviors to avoid. The “F’s” of …

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75 Common Social Media Mistakes – Just Stop!

75 Common Social Media Mistakes1

Social media mistakes in marketing. We’ve all made them, so let’s just get that out in the open right now. However, there are some mistakes that it’s time to stop doing. Just stop. Once or twice is a mistake. Repeated issues become really bad habits that can ruin your brand’s image and reputation in social media. Take some time and …

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Facebook’s Latest Personal Update: Nearby Friends

Facebook Nearby Friends

As we’ve come to learn, updates are a dime a dozen with Facebook. Well, the newest update that just rolled out (for some of us, at least) is an offshoot of the Chat feature. What Was Updated? The one defining feature we can see so far is the “Nearby Friends” feature. It affects only personal profiles. We were told in …

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Speaking The Languages Of Social Media

languages of social media

One of the more challenging things to learn in social media is the difference between “voice” and personality. While it’s true that people prefer to interact with people, not “faceless” brands, there is an art to giving a brand its “voice,” and an even more complicated process of engaging through social media as a brand in voice, not as an …

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How Not To Damage Your Business With Social Media

how-not-to-damage-your-business-with-social-media

Social media marketing, when done strategically, creatively and thoughtfully, can build your business. Or, it can cause significant damage with your customers. I can’t tell you how many businesses have approached me with this question “Can you do my social media?” You would think my automatic response would be “Of course, we can do your social media.” It’s not. It …

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Benefits of Content Curation

Benefits Of Content Curation

At its very core, social media is about conversations on relevant topics. Social media marketing therefore, is about conversations on a particular topic – your products or services and the value you are providing to others. However, no one wants to be sold to in a conversational setting. Enter the social media content strategy question. How? What? When? Etc. Content …

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Wave Off! Say ‘No’ To Fake Fans

Wave Off

Why You Should NOT Buy Fake Fans and Followers It’s tempting to do whatever you can to get Fans on Facebook, Followers on Twitter and build up those numbers on a business profile. The pressure to build those numbers comes from a wrong understanding that large numbers of Fans and Followers must mean your product is better than your competitors’ …

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LinkedIn Profile Changes

3124.LinkedIn Logo

Have you ever wanted to make a few changes to your LinkedIn profile, but without telling everyone about these edits?  That’s the subject of this video tip, inspired by a recent question from a friend of mine. Check out the video, or follow the transcript below, and let us know if you have other questions about your social media profiles! …

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Facebook Stars – What’s Up With These?

Facebook Stars 2

Have you wondered about the “new” stars showing up on your Facebook business Page? They’re not exactly new, but you don’t have the option of ignoring them any longer, either. Here’s the scoop. These stars are the result of the Reviews you have gotten on your Business, and they are tied to local businesses or brands. In other words, if …

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How To Manage An Online Community

How To Manage An Online Community

The Golden Rule. You know it. Mom quoted the ancient lines every time you and your siblings quarreled. It’s the act of empathizing with those around you. “Do unto others as you would have them do unto you.” Every middle child, teammate, and colleague who has smooth interactions with others practices it. Just as it’s the key to face-to-face communication, …

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